What is the average earnings and number of sold templates per person on Webflow? Which templates are the best sellers?
- Average Webflow template creators earn from a few hundred to over $30K, depending on the number of templates, average sales (10–500+ per template), and pricing ($49–$79 typical).
- Best-selling templates often target portfolios, startups, and SaaS with modern UI, responsive CMS, and popular integrations, and can be identified by marketplace rankings and reviews.
Webflow does not publicly disclose exact earnings or template sales per designer, but estimates can be drawn from marketplace data and industry trends.
1. Estimated Earnings and Template Sales Per Person
- Template prices range from $24 to $149, with most falling between $49–$79.
- Average template creators typically sell 10–500 copies per template over time.
- High-performing designers may offer 10–30 templates, and some top sellers have sold 1,000+ copies per template.
Example Estimate:
A mid-level designer selling 5 templates, each selling an average of 150 copies at $49 each, earns approximately:
5 × 150 × $49 = $36,750 gross (before Webflow’s 80% payout).Webflow pays template creators 80% of each sale, so:
$36,750 × 0.8 = $29,400 net earnings.Note: Less active designers or those with fewer templates might only earn a few hundred dollars annually.
2. Best-Selling Templates
Webflow does not publish exact sales numbers, but template popularity can be inferred from:
- Search rankings in the Template Marketplace
- User reviews and ratings
- Frequency of site demos and clones
Common features among best-sellers:
- Clean, responsive CMS templates for portfolios, agencies, and startups
- Ecommerce templates with Product CMS functionality
- SaaS landing pages with integrations like Finsweet’s Attributes or Memberstack
- Designs that showcase modern UI trends (e.g., minimal layouts, bold typography, fluid animations)
Notable best-sellers (subject to change):
- SaaSpress – SaaS landing page template
- Fusion – Multipurpose business website
- Lumen – Creative portfolio with CMS
- Mode UI Kit – Component-heavy design system
You can filter and sort by "Popular" on the Webflow Template Marketplace to see current top performers.
Summary
The average Webflow template creator earns between a few hundred to multiple tens of thousands of dollars, depending heavily on the number, quality, niche, and pricing of their templates. Portfolio, startup, and SaaS templates are consistently among the best-sellers.