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Is there a way to update the image names on my Webflow website for SEO optimization, even if they have already been uploaded without renaming them? Are there any plugins available to help with this task?

TL;DR
  • Rename images with descriptive, keyword-rich filenames before uploading to Webflow, as filenames cannot be changed afterward.
  • To fix existing uploads, delete and re-upload with optimized names, and enhance SEO further by adding relevant alt text to each image.

You can improve your Webflow site's image SEO by optimizing file names before upload—but once images are uploaded, Webflow doesn't allow changing image file names directly. However, there are a few strategies to work around this and improve SEO.

1. Upload SEO-Friendly Image Files

  • Rename image files before uploading with descriptive, keyword-rich names (e.g., "modern-sofa-design.jpg" instead of "IMG2034.jpg").
  • Webflow retains the file name of the uploaded image, which helps search engines understand the image content via the URL.

2. Re-upload Images with New Names

  • If you’ve already uploaded images with non-optimized names, delete the old image and upload a new one with a proper name.
  • Update all instances of the image in your project or use the Asset panel's "Replace" function to swap the image across the site.
  • This is currently the only reliable way to change image names in Webflow.

3. Use Alt Text for Additional SEO

  • Even if an image has a poor file name, you can still improve SEO by adding a clear, keyword-relevant alt attribute.
  • Click the image, then edit the Alt text in Image Settings for each one.

4. No Built-in or External Plugins Exist

  • As of now, Webflow has no plugins or integrations that let you rename image files post-upload.
  • Also, Webflow's CMS and Asset Manager lack batch renaming or renaming functions out of the box.

Summary

Webflow does not support renaming image files after upload. To optimize for SEO, you need to delete and re-upload images with properly-named files. Also, use alt text keywords to further enhance SEO, as no plugins currently facilitate automated renaming in Webflow.

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