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Can animated text be created in Webflow?

TL;DR
  • Use Webflow Interactions to animate text on triggers like scroll or hover by adjusting properties such as opacity, movement, and rotation.
  • For advanced effects like typewriter animations, use spans or Lottie integrations, and animate individual letters or words with staggered timing.

Yes, you can create animated text in Webflow using its built-in Interactions and Animations tools. This includes text effects like fade-in, slide, typewriter, and custom motion animations.

1. Use Webflow Interactions for Text Animation

  • Select the Text Element you want to animate (e.g., heading, paragraph, span).
  • Go to the Interactions panel (⚡) on the right.
  • Click "+ Element Trigger" and choose how the animation should start (e.g., While scrolling into view, Mouse hover, etc.).
  • Add a new timed animation and customize properties like opacity, movement, rotation, or size.

2. Create Typewriter or Text Reveal Effects

  • For typewriter-style effects, Webflow doesn’t have a native pre-built feature, but you can:
  • Structure your text with individual span elements and animate them sequentially (e.g., reveal per word or letter).
  • Use custom Lottie animations for advanced type reveal effects. These can be embedded into Webflow using the Lottie widget.

3. Animate Individual Words or Letters

  • Wrap specific words or letters in tags inside a Rich Text Block or custom HTML Embed.
  • Assign unique class names to each span.
  • Apply separate animations to achieve staggered or sequential effects (e.g., letters flying in one by one).

4. Combine with Scroll or Hover Triggers

  • Pair text animations with scroll-based interactions (like parallax effects) or hover triggers to create dynamic interactions.
  • Example: On hover, fade and rotate a heading for a stylized effect.

Summary

Webflow allows full control of text animation using Interactions, Lottie integrations, and span-level styling. From simple fade-ins to complex animated sequences, you can achieve visually engaging text effects natively within Webflow.

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