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Can I display ads on Webflow Instant Articles on both PC and mobile devices?

TL;DR
  • Add ads to Webflow sites manually using custom code or Embed elements from ad networks like Google AdSense.
  • Use responsive ad units, follow platform rules, and test across devices to ensure proper display and performance.

You can display ads on Webflow sites (including Instant Articles-style layouts) on both PC and mobile devices, but you need to implement ad services manually, since Webflow doesn't offer native ad integration.

1. Use Custom Code for Ad Integration

  • Webflow doesn't support native ad platforms, so you must embed ad code manually.
  • Most ad networks (like Google AdSense or Media.net) provide JavaScript snippets you can insert into your Webflow project.
  • Paste the ad script into the Page Settings > Before tag section, or use an Embed element inside your layout.
  • Make sure your ad scripts are responsive or define breakpoints to ensure they display correctly on all devices.

2. Ensure Ad Responsiveness

  • Use responsive ad units provided by your ad network, which adjust to screen size automatically.
  • If using AdSense, select “Responsive” as the ad type when generating ad code.
  • Style the Embed element in Webflow to constrain ad sizing, e.g., using width: 100% for fluid layouts.

3. Follow Ad Platform and Device Rules

  • Ad networks often have rules for mobile vs. desktop placements (AdSense, for example, limits above-the-fold mobile ads).
  • Make sure your implementation complies with Core Web Vitals and doesn't trigger performance penalties.

4. Test Viewports and Devices

  • Use Webflow’s built-in preview for desktop, tablet, and mobile to check ad visibility.
  • Do final testing in real browsers on both PC and mobile devices.

Summary

You can display ads on Webflow Instant Article-style pages across all devices by embedding ad code using Webflow’s Custom Code or Embed elements. Just ensure the ad units are responsive, comply with network policies, and are tested on both PC and mobile displays.

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