Webflow sync, pageviews & more.
NEW

How can I create a similar effect in Webflow to the one featured on The Marginalian website?

TL;DR
  • Start with a minimalist, single-column layout using a blank Webflow project and clean typography (e.g., Georgia or Merriweather) with readable font sizes and max-widths.
  • Use subtle scroll-based interactions, a fixed simple navbar, custom styled quotes and links; optimize for mobile, accessibility, and optionally add a light/dark mode and CMS-driven blog content.

The Marginalian (formerly Brain Pickings) features a distinctive layout and interaction style—minimalist design, smooth typography, subtle animations, and a reading-focused experience. To replicate a similar effect in Webflow, focus on typography, layout, scrolling behavior, and visual hierarchy.

1. Set Up a Minimalist Project Structure

  • Start a Blank Webflow Project for full control over layout and styling.
  • Use a Container or Section with a single-column layout centered on the page to allow for focused reading.
  • Limit the use of distractions—avoid sidebars or excessive navigation unless needed.

2. Use Web Typography Properly

  • Select clean, readable fonts like Georgia, Spectral, or Merriweather from Google Fonts under Project Settings > Fonts.
  • Set base font size to 18–21px for body text and larger font sizes for headings with comfortable line height (around 1.6–1.8).
  • Apply max-width (e.g., 700–800px) to paragraphs to prevent overly wide lines.

3. Create a Fluid, Scrollable Reading Experience

  • Use Webflow’s native interactions to animate elements subtly as they enter the viewport under Interactions > Element Trigger > While Scrolling Into View.
  • Keep animations minimal—like opacity fade-ins or slight upward motion—to avoid distraction.

4. Add a Fixed or Subtle Navigation Header

  • Create a navbar with a transparent or white background.
  • Make it fixed to the top using the Position: Fixed – Top setting.
  • Keep navigation simple—link to categories or archives like on The Marginalian.
  • Customize links with a distinctive color and subtle hover animation.
  • Add Block Quotes using Webflow’s blockquote element and style with a left border, italic font, or different background to stand out (like Marginalian’s yellow background for highlights).

6. Optimize for Mobile & Accessibility

  • Adjust font sizes and spacing in the Tablet and Mobile Breakpoints for readability.
  • Ensure focus states are visible and that interactions are accessible.

7. Enable Reader-Friendly Features

  • Optionally include a light/dark toggle for readability using a toggle switch and style changes tied to a custom attribute or class.
  • Use Webflow CMS to manage blog posts, and apply consistent typography and layout to each Post Template Page.

Summary

To recreate The Marginalian's feel in Webflow, focus on clean typography, minimal layout, and smooth reader-centric interactions. Avoid clutter, use Webflow CMS for blog management, and apply subtle animation and styling to enhance the long-form reading experience.

Rate this answer

Other Webflow Questions