How can I ensure that the correct Meta description and title are displayed when searching for my Webflow site on Google?
TL;DR
- Set meta titles and descriptions in Webflow’s Page and Project SEO settings, then publish the site.
- Submit updated URLs via Google Search Console and ensure metadata is clear and relevant to reduce chances of Google overriding it.
To ensure that the correct meta title and description appear on Google for your Webflow site, you need to properly configure SEO settings within Webflow and understand how Google chooses to display your content.
1. Set Meta Title and Description in Webflow
- Go to the Webflow Designer.
- Open the page you want to edit.
- In the Page Settings (gear icon), scroll to the SEO Settings section.
- Enter your SEO Title Tag (title element) and Meta Description.
- Keep the title under 60 characters and the meta description under 155 characters to avoid Google truncating them.
2. Set Site-Wide Meta Information
- Go to Project Settings > SEO tab.
- Enter a default Site Title and Meta Description that will be used for site-wide fallback or uncategorized pages.
3. Use Open Graph for Social Sharing (Optional but Recommended)
- In Page Settings > Open Graph Settings, add Open Graph Title and Description.
- This primarily affects Facebook, LinkedIn, and X (Twitter), but sometimes Google references this data.
4. Publish the Site
- After making SEO updates, click Publish to all selected domains.
- Google won’t see SEO changes unless the site is published.
5. Submit to Google Search Console
- Go to Google Search Console.
- Verify your site.
- Use “URL Inspection Tool” to submit updated URLs and request indexing.
- This helps Google re-crawl your page and recognize updated meta data faster.
6. Keep In Mind: Google May Override Metadata
- Google may rewrite or ignore your meta description if:
- It finds more relevant content on your page.
- The meta description is too vague, keyword-stuffed, or unrelated.
- To reduce this, write concise, descriptive summaries using clear language that matches the content of the page.
7. Check with Rich Results Test and SERP Preview Tools
- Use Google’s Rich Results Test to validate structured data (if applicable).
- Use tools like SERPsim to preview how your title and description might look in search results.
Summary
Set accurate meta titles and descriptions in your Webflow Page Settings, publish your changes, and submit the page to Google Search Console. While you can’t fully control what Google chooses to display, following best practices improves the chance that your metadata appears as intended.