How can I track the number of people who click the "Book A Free Consultation" button on my Webflow site and are redirected to a separate website for scheduling appointments?
TL;DR
- Add a unique class or ID to the "Book A Free Consultation" button in Webflow.
- Use Google Tag Manager to create a click trigger targeting the button and link it to a GA4 event tag labeled e.g.,
consultation_click. - Publish the GTM container, test using Tag Assistant, and monitor event data in GA4 under Engagement > Events.
To track clicks on a "Book A Free Consultation" button that redirects users to an external scheduling site, you'll need to set up click tracking using Google Analytics or another analytics platform.
1. Use Google Analytics 4 (GA4)
- GA4 is the current standard for Google Analytics and supports custom event tracking.
- You'll need a GA4 property connected to your Webflow site via Google Tag Manager or the Webflow integrations panel.
2. Add a Unique ID or Class to the Button
- In Webflow Designer, select the button, go to the right-hand sidebar, and assign a custom class (e.g.,
book-consultation) or HTML ID (e.g.,bookBtn). - This makes it easy to target and track with Google Tag Manager or code.
3. Set Up Google Tag Manager (GTM)
- Create a free GTM account at tagmanager.google.com.
- Add the GTM container code to your Webflow site under Project Settings > Custom Code > Head and Body sections.
4. Create a Click Trigger in GTM
- Go to Triggers > New > Trigger Configuration > Just Links.
- Choose "Some Link Clicks".
- Set conditions like: Click Classes contains
book-consultationOR Click ID equalsbookBtndepending on which identifier you used. - Save the trigger as something like Track Book Consultation Clicks.
5. Set Up a GA4 Event Tag
- Go to Tags > New > Tag Configuration > GA4 Event.
- Input your GA4 Measurement ID (from your GA4 property).
- Set Event Name like
consultation_click. - Assign the trigger you created in step 4.
- Save and publish your container.
6. Test with Google Tag Assistant
- Use Google Tag Assistant or Preview mode in GTM to verify that the click event is firing and appearing correctly in GA4.
7. View Results in GA4
- In your GA4 property, go to Reports > Engagement > Events to see event counts.
- You’ll see
consultation_clicklisted after users start interacting with the button.
Summary
To track outbound clicks from your Webflow button to an external scheduler, set up GA4 with Google Tag Manager, assign a unique class or ID to the button, then create a click trigger and event tag. Monitor the click events inside GA4 to measure button engagement.