How can I improve the SEO settings on my Webflow site to increase its ranking on Google?

To improve SEO on your Webflow site and increase your Google ranking, you’ll need to optimize both the technical and content-related elements of your site using Webflow’s built-in tools and best practices.

1. Set SEO Titles & Meta Descriptions

• Go to each page’s settings in Webflow and enter a unique, keyword-rich Title Tag and Meta Description.
• Use clear and concise language with the most important keywords toward the beginning.
• Keep the title under 60 characters and the description under 160 characters.

2. Use Proper Heading Tags

• Structure each page’s content using semantic headings: H1 (once per page) followed by H2, H3, etc., as needed.
• Ensure every page has only one H1, and it contains target keywords.

3. Optimize Images

• Compress images before uploading and use descriptive file names (e.g., "web-design-agency.jpg" instead of "IMG12345.jpg").
• Add alt text that clearly describes the image and includes relevant keywords.

4. Set Clean and Keyword-Friendly URLs

• In the page settings, edit the slug to be short, readable, and keyword-rich (e.g., "web-design-services" instead of "page-1").
• Avoid using unnecessary words or numbers.

5. Enable SSL

• SSL helps gain trust with visitors and is a ranking signal for Google.
• Go to Site Settings > Hosting and ensure SSL hosting is enabled.

6. Use 301 Redirects Appropriately

• If you’ve renamed URLs, use 301 redirects (Site Settings > Hosting > 301 Redirects) to prevent broken links and preserve SEO value.

7. Add Structured Data (Schema.org)

• Use Webflow’s Embed element to add JSON-LD structured data for elements like articles, reviews, or local business.
• For example, mark up blog posts with Article schema to improve the chance of rich results.

8. Submit Sitemap to Google Search Console

• Webflow automatically generates a sitemap.xml.
• Connect your site to Google Search Console and submit the sitemap (yoursite.com/sitemap.xml) for indexing.

9. Set Canonical Tags

• Avoid duplicate content issues by setting canonical tags for dynamic pages (Webflow does this by default).
• Use the Page Settings > Custom Code area for any override if necessary.

10. Optimize Site Load Speed

• Use compressed images, limit unnecessary interactions/animations, and use lazy load (loading="lazy") for media.
• Minimize external scripts and remove unused styles/classes.

11. Add Open Graph and Social Meta Data

• In Page Settings, fill out the Open Graph title, description, and image so pages display well when shared on social media.
• This improves click-through rates indirectly impacting SEO.

12. Create Unique Content for Each Page

• Avoid duplicate content and make sure each page focuses on a specific topic or keyword theme.
• Add internal links where appropriate to guide the visitor and help search engines understand your site structure.

Summary

To boost your Webflow site’s Google ranking, focus on critical SEO elements: optimized titles/meta descriptions, proper heading structures, fast loading speeds, image alt text, canonical URLs, sitemap submission, and structured content. Use Webflow’s built-in SEO tools and follow best practices for both content and technical SEO.