Is it possible to have different product pages in Webflow that display specific information for each product, or are there any workarounds for this limitation?
TL;DR
- Use the Webflow Ecommerce Product Template Page to design dynamic product pages populated with CMS fields like name, image, and price.
- Customize layouts using conditional visibility, layout flags, or static pages for unique cases; for advanced control, consider using a CMS Collection with custom add-to-cart functionality.
Yes, it is definitely possible to have different product pages in Webflow that display specific information for each product using Webflow Ecommerce's CMS structure.
1. Use Dynamic Product Pages from Ecommerce
- Webflow Ecommerce creates a Product Collection automatically when you enable Ecommerce.
- Each product added to this Collection can have its own unique product template page.
- Go to Pages Panel > Ecommerce Pages > Product Template Page to design the layout.
- Use Collection fields (e.g., product name, image, description, price) to dynamically populate product-specific data.
2. Customize Product Fields
- Inside each product’s CMS item, you can add and edit fields such as:
- Product Image
- Description
- Price
- Categories or Tags
- Custom fields (like dimensions, colors, materials)
- You can dynamically bind these fields to elements in your product template design.
3. Add Conditional Visibility for Custom Layouts
- Use Conditional Visibility to show/hide certain elements based on product attributes.
- For example, only show a "Download Brochure" button if the "Brochure URL" field is present.
4. Use Multiple Product Templates (Workaround)
- Webflow supports only one Product Template Page, but you can vary layouts using:
- Conditional visibility based on product type
- Custom CMS fields as layout flags (e.g., “Layout Style = A, B, or C”)
- This allows the same template to show totally different designs conditionally.
5. Create Static Pages as a Backup Option
- If a few products require completely unique layouts, create static pages manually.
- This approach loses dynamic features like stock control or automatic price updates, so use only for exceptions.
6. Use CMS Collection + Add-to-Cart for Full Control (Advanced)
- For full design flexibility, some users create a CMS Collection for products instead of Ecommerce.
- Combine with custom add-to-cart buttons (using Webflow’s Ecommerce Buy Button and product ID) for checkout functionality.
Summary
Yes, Webflow fully supports unique product pages through its dynamic Product Template Page powered by the Ecommerce Product Collection. You can customize each page using dynamic fields, conditional logic, or even static pages for unique cases.