Can you integrate Webflow and Shopify to create a seamless ecommerce experience? Can you use third-party tools like Zapier to sync orders between Webflow and Shopify?
TL;DR
- Embed Shopify Buy Buttons in Webflow using code snippets to handle product display, cart, and checkout while maintaining Webflow’s design flexibility.
- Use Zapier to trigger actions from Shopify (like order alerts) and sync Webflow form data, but rely on Shopify as the primary ecommerce engine since Webflow doesn't support order syncing to Shopify.
Yes, you can integrate Webflow and Shopify for a seamless ecommerce experience, but Webflow is not natively built to handle Shopify’s full ecommerce capabilities. You’ll need to use third-party tools, including Shopify Buy Button and Zapier, to bridge the gap depending on your workflow needs.
1. Embedding Shopify Buy Buttons in Webflow
- Go to your Shopify Admin > Buy Button and create a new button for a product or collection.
- Shopify will generate embed code (JavaScript snippet) for that button.
- In Webflow, use an Embed element from the Add panel to insert this HTML snippet where needed.
- This allows you to use Webflow for design while Shopify handles cart, checkout, and payment.
2. Styling Limitations
- Shopify Buy Buttons are loaded via iframe and JS, which means styling is mostly controlled on the Shopify side, not through Webflow styles.
- You can make minor adjustments in Shopify's Buy Button configuration but not deep customizations inside Webflow.
3. Syncing Orders with Zapier
- You cannot use Webflow Ecommerce and Shopify simultaneously for product/order management. You must pick one as the primary ecommerce engine.
- If you're using Shopify as the backend (recommended), use Zapier to send order data between Shopify and other platforms, but not from Webflow to Shopify orders.
- Zapier can be used to:
- Add Webflow form submissions as Shopify customers
- Trigger emails or Google Sheets entries when Shopify receives an order
- Webflow order sync to Shopify is not supported, because Webflow does not expose order data via API or Zapier.
4. Alternative Approach: Use Shopify as Backend Only
- Build your site fully in Webflow and manage products and checkout entirely on Shopify.
- Use Buy Buttons, custom Shopify store URLs, or Shopify’s Storefront API (for developers) to connect the two.
- This setup retains Webflow’s design flexibility and Shopify’s robust ecommerce backend.
Summary
You can integrate Webflow and Shopify by embedding Shopify Buy Buttons and optionally using Zapier to sync form data or trigger workflows. However, order syncing from Webflow to Shopify is not supported, so Shopify should be the main ecommerce engine if you need robust order management.