Can you integrate Webflow and Shopify to create a seamless ecommerce experience? Can you use third-party tools like Zapier to sync orders between Webflow and Shopify?
TL;DR
- Embed Shopify Buy Buttons in Webflow using custom code to handle sales while Shopify manages payments and orders.
- Use tools like Zapier or Make to automate limited syncing of products and orders between Webflow and Shopify.
- For full flexibility, use Shopify as a headless backend and Webflow for front-end design, requiring custom API development.
You can integrate Webflow and Shopify to build a smooth e-commerce experience, but limitations require workarounds, especially for syncing products and orders. Third-party tools like Zapier can help connect the two platforms.
1. Webflow + Shopify Integration Options
- Buy Button Embed: Shopify provides an embeddable Buy Button sales channel that allows you to showcase and sell Shopify products on Webflow pages.
- You embed the Buy Button code from Shopify into Webflow using a Custom Code Embed element.
- Payments, checkout, and order management stay within Shopify. Webflow handles visuals and front-end design.
2. Using Third-Party Tools Like Zapier
- Zapier can automate workflows between Webflow and Shopify, but with limitations:
- Webflow → Shopify Orders: If you're taking orders in Webflow (using Webflow's native checkout), you can use Zapier to sync new Webflow orders to Shopify by creating a new order or customer in Shopify.
- Shopify → Webflow CMS: You can sync product info (like new products or inventory changes) from Shopify to Webflow CMS Collection items.
- However, real-time syncing for inventory, product variants, or order status updates is not fully reliable due to restricted API capabilities on Webflow’s side.
- Alternative tools like Make (Integromat) or Pipedream may offer more granular control versus Zapier.
3. Limitations to Keep in Mind
- Webflow is not built to serve as a full alternative to Shopify’s backend (inventory management, shipping, tax, payments).
- Embedding Shopify’s Buy Button means you miss native Webflow checkout styling and logic.
- You cannot natively sync Shopify orders into Webflow’s e-commerce dashboard—only via external automations (Zapier, Make).
4. Alternative Strategy: Use Shopify as Backend, Webflow as Frontend
- Use Shopify’s Headless API to power backend commerce while using Webflow purely for storefront design.
- This approach requires custom development (via JavaScript, API integrations) to fetch product data and send customers to Shopify’s checkout.
Summary
You can integrate Webflow and Shopify—typically by embedding Shopify’s Buy Button or using APIs or tools like Zapier to sync data. For syncing orders between platforms, Zapier can help move data, but there are limitations. For a true seamless experience, consider using Shopify as a backend commerce engine and Webflow as a headless front-end.