Can I view more than the last 30 days of traffic data in Webflow to see the website's overall performance?
TL;DR
- Webflow only displays traffic data from the past 30 days with no option for extended history or custom date ranges.
- To track long-term metrics, integrate a third-party tool like Google Analytics by adding your GA4 Measurement ID in Webflow’s Integrations settings.
Webflow’s built-in analytics only shows traffic data for the past 30 days, and currently does not support viewing data beyond that timeframe directly in the platform.
1. Limitations of Webflow’s Traffic Insights
- Webflow’s “Traffic” tab (in Site Settings > Hosting) offers a limited snapshot of:
- Unique visitors
- Visits
- Top pages
- Referral sources
- Only the last 30 days of data are viewable. There is no way to customize date ranges or access historical data beyond that period.
- Webflow does not store or archive older traffic records.
2. Alternative for Long-Term Analytics
To track long-term website performance, you should integrate a third-party analytics tool:
- Google Analytics (GA4): Offers full historical data, custom date ranges, and in-depth user behavior analysis.
- Plausible, Fathom, or Matomo: Privacy-focused alternatives with historical tracking capabilities.
3. How to Set Up Google Analytics in Webflow
- Create a GA4 property in your Google Analytics account.
- In GA4, go to Admin > Data Streams and get your Measurement ID (looks like
G-XXXXXXX). - In Webflow, go to Project Settings > Integrations.
- Paste the Measurement ID into the Google Analytics field.
- Publish your site to activate tracking.
Summary
You cannot view more than 30 days of traffic data inside Webflow. For comprehensive and long-term performance tracking, integrate a tool like Google Analytics to access historical data and detailed metrics.