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Can I view more than the last 30 days of traffic data in Webflow to see the website's overall performance?

TL;DR
  • Webflow only displays traffic data from the past 30 days with no option for extended history or custom date ranges.
  • To track long-term metrics, integrate a third-party tool like Google Analytics by adding your GA4 Measurement ID in Webflow’s Integrations settings.

Webflow’s built-in analytics only shows traffic data for the past 30 days, and currently does not support viewing data beyond that timeframe directly in the platform.

1. Limitations of Webflow’s Traffic Insights

  • Webflow’s “Traffic” tab (in Site Settings > Hosting) offers a limited snapshot of:
  • Unique visitors
  • Visits
  • Top pages
  • Referral sources
  • Only the last 30 days of data are viewable. There is no way to customize date ranges or access historical data beyond that period.
  • Webflow does not store or archive older traffic records.

2. Alternative for Long-Term Analytics

To track long-term website performance, you should integrate a third-party analytics tool:

  • Google Analytics (GA4): Offers full historical data, custom date ranges, and in-depth user behavior analysis.
  • Plausible, Fathom, or Matomo: Privacy-focused alternatives with historical tracking capabilities.

3. How to Set Up Google Analytics in Webflow

  • Create a GA4 property in your Google Analytics account.
  • In GA4, go to Admin > Data Streams and get your Measurement ID (looks like G-XXXXXXX).
  • In Webflow, go to Project Settings > Integrations.
  • Paste the Measurement ID into the Google Analytics field.
  • Publish your site to activate tracking.

Summary

You cannot view more than 30 days of traffic data inside Webflow. For comprehensive and long-term performance tracking, integrate a tool like Google Analytics to access historical data and detailed metrics.

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