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How can I fix the issue with the name tag not being pulled through to Mailchimp and the error message "Oops! Something went wrong while submitting the form" when testing out the signup form on my Webflow page?

TL;DR
  • Ensure Webflow form fields, especially the name field, have "name" attributes matching Mailchimp’s merge tags (e.g., FNAME).
  • Confirm the form’s action URL correctly points to Mailchimp’s post URL, all required Mailchimp fields are included and filled, and there are no script or form ID conflicts.

You’re encountering two issues: the name field not syncing with Mailchimp and a form submission error in Webflow. Both typically stem from integration misconfigurations between Webflow and Mailchimp.

1. Check Webflow Form Submission Settings

  • Go to your Webflow Form Block, select the form, and check the Form Settings in the right-hand side panel or via the Navigator.
  • Make sure the form’s action URL (for Mailchimp integration) is correctly pointing to Mailchimp’s form post URL. This typically looks like:
    https://xxxxxxx.list-manage.com/subscribe/post?u=xxxxxxxx&id=xxxxxxx
  • If you're using native Webflow forms (without Zapier or custom scripts), remove any embedded Mailchimp form code and use Webflow's built-in submission.

2. Ensure Mailchimp Field Tags Match

  • In your Mailchimp audience (under Audience > Settings > Audience fields and |MERGE| tags), confirm that the name tag (usually FNAME or NAME) exists.
  • In your Webflow form, the Name input field must have the correct "name" attribute that matches the Mailchimp merge tag. For example:
  • If Mailchimp uses FNAME, then Webflow’s input field must have Name attribute: FNAME (case sensitive).
  • Double-check that all required fields in Mailchimp (marked with a red asterisk) are included in your Webflow form and filled when submitting.

3. Check for Form Errors in Webflow Designer

  • Open the form settings in Webflow Designer.
  • Review any Form Validation Error Messages and make sure required fields are filled.
  • If you're using custom code, confirm there’s no conflicting JavaScript affecting form submission.

4. Check for Script Conflicts or Errors

  • If you're embedding the Mailchimp form directly (via an embed block), errors in that form or script can cause submission errors.
  • Use your browser's Developer Tools > Console to look for JavaScript errors.
  • Avoid nesting forms or having multiple forms with the same ID.

5. Use an Integration Tool if Needed

  • If direct form integration is too finicky, consider using Zapier, Make (Integromat), or Webflow Logic (beta) to pass form data to Mailchimp.
  • These tools allow mapping fields like Name to FNAME reliably without embedded code.

Summary

To fix the issue: ensure your Webflow form fields match Mailchimp's merge tags, especially the name field (e.g., FNAME), and verify your form action URL is correctly configured if using a form POST. Also, ensure all required fields are filled and there are no script conflicts.

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