How can I create an interaction for a scrolling text on loop on the homepage of my website in Webflow?

To create a looping scrolling text animation on your homepage in Webflow, use Webflow's native Interactions and Transforms to animate the text movement horizontally in a continuous loop.

1. Create the Text Structure

• Add a Container: Add a Div Block and set its overflow to Hidden. This will act as the visible window for the scrolling text.
• Add the Scrolling Text: Inside that container, place another Div Block or a Text Block that holds the actual scrolling text.
• Duplicate the Text (Optional but recommended): Add a duplicate of your text content next to the original inside the same inner div. This allows for seamless looping without a visible gap.

2. Style the Elements

• Set the Outer Container: Give it a fixed width (e.g., 100%) and overflow: Hidden so scrolling content doesn't leak out visually.
• Inner Text Wrapper: Set the inner div that holds both text blocks to display: flex and let its content span larger than the outer container.
• Text Block: Add padding/margins if needed and ensure it’s styled for visibility and readability.

3. Create the Scrolling Interaction

• Open the Interactions Panel: Go to Interactions › Page Load › While page is scrolling or Page Load.
• Choose Element Trigger: Use Element Trigger › Scroll into View or While Page is Scrolling if you want it to scroll with the page. For continuous animation, use Page Load with a timed animation.
• Create a Timed Animation:
• Select the inner text wrapper.
• Add a Move animation that starts at 0% (initial position) and ends at 100% in X-direction over a long duration (e.g., 10-20 seconds) for smooth scrolling.
• Enable Loop by using the “Loop” checkbox in the animation timeline or by linking two animations repeatedly (end → start).
• Set Easing to Linear to make the motion consistent across the entire loop.

4. Optimize for Seamless Looping

• Ensure the duplicate text is positioned immediately after the first and the total width is sufficient to create an uninterrupted visual loop.
• Use a negative movement (e.g., -100% X) so the text appears to scroll leftward.
• If gaps are visible, increase the length of the content or adjust spacing.

5. Optional: Use Webflow's Lottie Animation or Embed

• For advanced animations, you can create a Lottie JSON animation elsewhere and embed it into Webflow.
• Or, if you're comfortable with light scripting (e.g., marquee in CSS), you can embed a custom code section at the bottom of the page. But this goes beyond native Webflow tooling.

Summary

To create a scrolling text on loop in Webflow, (1) place your text inside an overflow-hidden container, (2) create a long inner div with duplicate text, and (3) apply a looping Move interaction on Page Load using Interactions with linear easing. This approach ensures a smooth, continuous scrolling effect without visible breaks.