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How do I properly paste my Universal Tracking ID in Webflow for analytics?

TL;DR
  • Locate your Universal Analytics Tracking ID in Google Analytics under Property Settings.
  • In Webflow, go to Project Settings > Integrations tab, paste the Tracking ID, save changes, and publish the site.

To add your Universal Analytics Tracking ID (UA-XXXXXXXXX-X) in Webflow, follow these steps to ensure it tracks all pages correctly.

1. Find Your Tracking ID

  • In your Google Analytics account, go to Admin.
  • Under Property Settings, locate your Tracking ID—usually in the format UA-XXXXXXXXX-X.
  • Note: Google now uses GA4 by default. Ensure you're using the older Universal Analytics format intentionally.

2. Add the Tracking ID in Webflow Settings

  • Open Webflow, go to your Dashboard, and select the project.
  • Click Project Settings > Integrations tab.
  • Under Google Universal Analytics, paste your Tracking ID into the provided input field.
  • Webflow will automatically inject the required tracking script into the <head> of all pages.
  • Click Save Changes.

3. Publish Your Site

  • After saving, go to the Publish button in the top-right corner.
  • Publish to the selected domain(s) to apply your changes.

4. Confirm the Tracking is Working

  • Visit your site in a browser.
  • In your Analytics account, go to Real-Time > Overview and check for active users.
  • You can also use tools like Google Tag Assistant or Chrome DevTools to confirm script loading.

Summary

Paste your Universal Analytics Tracking ID into the Integrations tab in Webflow Project Settings, save, and publish. This automatically adds the script across all pages, enabling full-site tracking.

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