How much should I charge to design a website from scratch using Webflow's drag and drop builder?
TL;DR
- Define project scope based on page count, features (e.g., CMS, animations, ecommerce), and design customization.
- Choose between fixed pricing, hourly rate ($50–$150/hr), or tiered packages ($1,000–$10,000+).
- Include Webflow-specific tasks like style guides, CMS setup, interactions, and client training.
- Factor in ongoing costs like Webflow hosting and offer optional monthly maintenance plans.
Pricing a Webflow website from scratch depends on project complexity, features, and your experience. Here's how to determine your rate.
1. Define the Scope of Work
- Page count: More pages mean more time and higher cost. A 5-page site (Home, About, Services, Blog, Contact) is a common baseline.
- Design customization: Fully custom designs (not using templates) require more time and expertise.
- Features: CMS integration, animations, forms, ecommerce, or memberships all increase scope.
- Responsive design: Webflow requires manual optimization for each device (desktop, tablet, mobile).
- Client requests: Some clients want brand strategy, copywriting, or SEO, which can justify premium pricing.
2. Choose a Pricing Model
- Fixed project price: Ideal for clear deliverables and deadlines. Common for Webflow projects.
- Hourly rate: Ranges from $50–$150/hour depending on experience, region, and services.
- Tiered packages: Common structure:
- Basic site (3–5 pages, minimal CMS): $1,000–$2,500
- Standard site (5–10 pages, CMS, light animations): $2,500–$5,000
- Advanced site (10+ pages, rich CMS, custom animations, ecommerce): $5,000–$10,000+
3. Factor in Webflow-Specific Work
- Style guide setup: Global classes and reusable components (e.g., Symbols, variables).
- CMS structure: Collection templates, filtering, dynamic embeds.
- Interactions: Page transitions, hover states, scroll animations.
- Client training: Teaching the client to manage CMS content in the Editor. May justify a higher rate.
4. Account for Licensing & Maintenance
- Webflow hosting starts at $14/month (Basic) or $29/month (CMS), billed to the client.
- Offer ongoing support packages (e.g., $100–$500/month) for maintenance or updates.
Summary
Most Webflow designers charge between $1,500–$6,000 for a custom drag-and-drop Webflow site, depending on scope and features. Set your pricing based on effort required, your expertise, and project complexity. A clearly outlined scope and pricing model will help align expectations with your client.