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Is it possible to effectively manage subscriptions on a Webflow website using a hosted checkout from Stripe or PayPal, as an alternative to the Webflow eCommerce plan? Any limitations or drawbacks to be aware of?

TL;DR
  • Use Stripe or PayPal hosted checkout links in Webflow buttons to manage subscriptions without Webflow’s eCommerce plan.
  • Set up third-party tools like Memberstack or Zapier for user authentication, gated content, and syncing billing events.

Yes, you can manage subscriptions on a Webflow website using a hosted checkout from Stripe or PayPal without using Webflow's eCommerce plan. This is a common setup for creators and businesses looking to minimize Webflow fees or avoid its eCommerce feature limitations.

1. How Hosted Checkout from Stripe/PayPal Works

  • Stripe Checkout and PayPal Subscriptions allow you to create subscription payment links hosted on their respective platforms.
  • These external checkout pages handle all billing logic, recurring payments, and subscription lifecycle management.
  • Link these checkout pages to Webflow buttons, modals, or CTAs via standard URL redirects or Webflow's Link Block element.

2. Benefits of Using Stripe/PayPal Directly

  • No Webflow eCommerce required, so you can stay on lower-cost Webflow plans (e.g., CMS or Basic).
  • Full subscription logic hosted off-site, reducing complexity within Webflow.
  • More advanced billing options (e.g., metered usage, prorated billing, free trials) compared to Webflow's native eCommerce subscription limitations.
  • Direct customer portal options from Stripe to manage billing, upgrades, or cancellations.

3. Limitations and Drawbacks

  • No native user authentication: Webflow doesn’t support user login/signup out of the box. To create membership-restricted content tied to a subscription, you’ll need to integrate with a third-party solution like Memberstack, Outseta, or Firebase.
  • Manual integration: You must manage checkout flow and connect it logically with Webflow’s content (e.g., redirect after purchase or conditionally display content).
  • No Webflow dashboard visibility: You won’t see orders or subscription data in the Webflow Designer or Editor.
  • Limited design control over checkout UI: Stripe and PayPal hosted checkouts aren’t fully customizable to match your Webflow styling.

4. Best Practices for Integration

  • Use Stripe’s customer portal link (with managed session access) to allow users to manage subscriptions.
  • Use Zapier, Make (Integromat), or custom webhooks to connect Stripe/PayPal events (like subscription created or canceled) with your CMS or membership logic.
  • Add custom status fields and logic via Memberstack or similar tools for gated content if needed.

Summary

You can successfully manage subscriptions on a Webflow site using Stripe or PayPal hosted checkouts without Webflow’s eCommerce. However, limitations include lack of user auth, no native dashboard visibility, and dependency on third-party tools for gated content or automations. It’s a flexible but more hands-on setup.

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