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What are the key features and integrations available in Webflow?

TL;DR
  • Design and manage responsive websites visually using built-in CMS, ecommerce, and animation tools without coding.
  • Integrate with third-party services like Zapier, Google Analytics, and Stripe, use custom code and APIs for flexibility, and collaborate via team workspaces with version control.

Webflow offers a wide range of features and integrations to help you build, manage, and scale custom websites visually without writing backend code.

1. Core Features in Webflow

  • Visual Designer: Design high-fidelity, responsive websites using a drag-and-drop interface based on HTML/CSS principles.
  • Webflow CMS: Create and manage dynamic content like blogs, portfolios, and product listings without a developer.
  • Ecommerce: Build custom ecommerce stores with support for product pages, cart, checkout, and automatic tax/shipping rules.
  • Interactions and Animations: Create complex animations triggered by page load, scroll, hover, or clicks—without JS coding.
  • Hosting and SSL: Fast global CDN, automatic SSL, form submission integrations, and enterprise-grade reliability.
  • Client Editor: Clients can edit content directly on the site without touching the layout or structure.
  • SEO Tools: Control metadata, image alt text, 301 redirects, and generate sitemaps automatically.
  • Responsive Layout: Built-in responsive design tools for mobile, tablet, and desktop views.

2. Third-Party Integrations and Embeds

  • Google Analytics / GA4: Easily add tracking IDs to monitor traffic.
  • Google Tag Manager: Insert the GTM container in your site’s custom code areas (Head or Body).
  • Zapier: Automate workflows between Webflow and 5,000+ apps (e.g., send form data to Sheets or Mailchimp).
  • Airtable: Sync data from Airtable via Zapier or custom APIs for dynamic CMS population.
  • Memberstack / Outseta / Firebase: Add user authentication, paywalls, and membership systems.
  • Finsweet Attributes / CMS Library: Enhance CMS functionality with filtering, sorting, CMS load more, and more—all with no-code attributes.
  • Stripe / PayPal: Integrated payment options for ecommerce websites.
  • Mailchimp / HubSpot / ConvertKit: Integrate email marketing tools for newsletter signup forms.

3. Custom Code and API Hooks

  • Custom Scripts: Add HTML, CSS, and JS snippets inside the Page Settings or Site Settings.
  • Webflow API: Access CMS and Ecommerce data for custom scripts, apps, or external integrations.
  • Webhooks: Trigger external actions (like sending email or updating a database) when content changes.

4. Team & Collaboration Features

  • Team Workspaces: Allow multiple users to collaborate with roles and permissions.
  • Versioning & Backups: Automatically backs up site versions; you can restore changes with one click.
  • Enterprise Features: SSO (SAML), audit logs, and governance tools for large-scale operations.

5. Learning and Support Resources

  • Webflow University: Free tutorials for beginners to advanced users.
  • Community Forum: Developer and design community for support and inspiration.
  • Templates and Clonables: Use or adapt pre-designed templates and community-built clones.

Summary

Webflow combines visual design, CMS, ecommerce, and hosting in one platform, with seamless integration options like Zapier, Google Analytics, and Stripe. Powerful animations, custom code support, and collaboration tools make it suitable for both individuals and teams.

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