Yes, it's possible to activate an animated GIF on scroll in Webflow using a few practical workarounds, because GIFs play automatically and can't be controlled directly. Here's how you can simulate “activating” a GIF on scroll.
1. Use GIF Visibility as the Trigger
- GIFs can't be paused or started like videos, but you can simulate activation by hiding them initially and then fading them in as the user scrolls.
- Upload your animated GIF to the Webflow Assets panel.
- Place the GIF inside a div block and set the initial visibility to 0% opacity with an
Initial State
interaction.
- Go to the Interactions panel.
- Select the div block with the GIF and choose "While scrolling into view".
- Add an animation that changes opacity from 0% to 100%, or also move or scale the GIF for additional effect.
- This creates the illusion of the GIF “activating” when it enters the viewport.
3. Optional: Use Lottie Instead of GIFs for Control
- For full control over animation (e.g., play, pause, loop on scroll), replace the GIF with a Lottie file if you have a JSON version of the animation.
- Lottie animations can be precisely controlled on scroll using Webflow's native Lottie scroll trigger interactions.
4. Consider Limiting GIF File Size
- GIFs are not optimized for performance and can slow down page load.
- If using this method, ensure GIFs are under a reasonable size (ideally <1MB) and optimized for web before uploading.
Summary
While you can't directly start a GIF on scroll in Webflow, you can simulate activation by hiding it initially and revealing it with a scroll-triggered animation. For full animation control, consider using Lottie files instead.