Is it possible to link 100 individual landing pages created on Webflow to a BigCommerce website, maintaining a seamless user experience?
TL;DR
- Use a subdomain (e.g., pages.yourstore.com) to host 100 Webflow landing pages, as subdirectories require complex reverse proxy setup.
- Point the subdomain to Webflow via DNS, link from BigCommerce using styled anchor links, and manage pages with Webflow CMS for consistency and tracking.
Yes, it's possible to link 100 individual Webflow landing pages to a BigCommerce website while maintaining a seamless user experience, but it requires careful planning around domain structure, navigation, and branding consistency.
1. Choose a Domain Strategy
- Subdirectory (Not Natively Supported): BigCommerce cannot natively host Webflow pages under a subdirectory like
yourstore.com/landing-page. Achieving this requires reverse proxying on a custom server, which is technically complex. - Subdomain (Recommended): Use a subdomain like
pages.yourstore.comfor all Webflow landing pages. This is the easiest and most stable method.
2. Set Up Webflow to Publish to Subdomain
- Go to Project Settings in Webflow.
- Under the Hosting tab, add the custom subdomain (e.g.,
pages.yourstore.com). - In your DNS settings (where your domain is managed), point the subdomain to Webflow’s servers:
- CNAME for subdomain should point to
proxy.webflow.com.
3. Link From BigCommerce to Webflow Pages
- Use standard anchor links or buttons in your BigCommerce templates to point to specific Webflow landing pages (e.g.,
pages.yourstore.com/landing-offer1). - Maintain branding consistency in styling and typography across systems so users don’t feel like they’re navigating to a different site.
- Optionally, use UTM parameters to track traffic and conversions from BigCommerce to Webflow pages.
4. Handle Webflow Navigation and Branding
- Remove navigation from Webflow landing pages if you want the user to stay focused on the call-to-action.
- Ensure all conversion buttons lead back to BigCommerce (e.g., cart or product page URLs).
- Use Webflow CMS to generate and manage these 100 landing pages efficiently via a Collection Template instead of static pages.
5. Integrate Analytics and Tracking
- Use shared tracking tools like Google Analytics, Meta Pixel, or others across both platforms.
- Ensure conversion goals are tracked properly across both domains/subdomains.
Summary
While you can't host Webflow pages inside BigCommerce's root domain with a subdirectory path, linking 100 Webflow landing pages via a subdomain like pages.yourstore.com is fully possible and user-friendly when styled consistently. For more advanced integration (like subdirectory paths), you’ll need custom reverse proxying beyond Webflow’s native capabilities.