Is it possible to use Video (mp4 or Gif) as Open Graph Image Url on Facebook and Instagram using Webflow?

You cannot use video files (MP4 or GIF) as the Open Graph image (og:image) on Facebook or Instagram when sharing links from Webflow (or any platform). These platforms only support static image URLs — typically in JPG, PNG, or non-animated GIF formats — for Open Graph sharing.

1. Facebook and Instagram Open Graph Requirements

• MP4 files are not valid for the og:image tag.
• Animated GIFs are not reliably supported — Facebook may fetch only the first frame as a fallback image, or may fail to process the GIF entirely.
• Recommended formats: JPG or PNG with a minimum resolution of 1200 x 630 pixels for optimal appearance.
• Facebook and Instagram do not auto-play videos from og:image; even if a GIF is supported, it will not animate.

2. Webflow’s Open Graph Settings

• In Webflow, go to Page Settings → locate the Open Graph Settings section.
• The Image URL field should link to a publicly accessible JPG or PNG file.
• Video files must be presented separately in content but not as OG tags.

3. Alternative Workarounds

• You can create a preview image (screenshot) of the video or animation and use it as the Open Graph image.
• For actual video playback, include the MP4/GIF within the shared page content, not as an OG image.
• If you want animated thumbnails, consider using meta tags with og:video, which support some video players — but only Facebook supports this to an extent, and still requires og:image as a fallback.
• In Webflow, you'd need to embed custom code for og:video tags in the Page Settings → Custom Code section.

Summary

Webflow (and Facebook/Instagram) do not support MP4 or animated GIFs as Open Graph images. Use a static, high-resolution JPG or PNG as your og:image and include your video or animation within the page content itself.