What is the recommended size and format for a logo image used in a Webflow navbar?
TL;DR
- Use an SVG logo sized between 100–250px wide and under 60px tall for optimal clarity and performance in a Webflow navbar.
- Set a max-height in the Style panel, compress files before upload, and avoid lazy loading unless the logo starts off-screen.
For best performance and appearance, the recommended size and format for a logo in a Webflow navbar follows a few key guidelines.
1. Recommended Dimensions
- Width: Aim for 100–250 pixels, depending on your design and layout.
- Height: Typically no more than 60 pixels, to fit comfortably inside the navbar.
- Maintain aspect ratio: Ensure the logo doesn’t appear stretched or squashed.
2. Image Format
- SVG (Scalable Vector Graphics) is the preferred format for logos:
- Sharp on all screen sizes and resolutions.
- Small file size.
- Transparent background.
- If SVG isn’t available, use PNG:
- Use for logos with transparency.
- Keep file size under 100 KB for performance.
- Avoid JPG unless the logo has a solid background and no transparency.
3. Additional Optimization Tips
- Set max height in Webflow using the Style panel to control scaling across breakpoints (e.g., max-height: 60px).
- Use lazy loading only if the logo is off-screen initially (not common for nav logos).
- Compress image files before uploading using tools like TinyPNG or Squoosh.
Summary
Use an SVG format logo sized around 100–250px wide and under 60px tall for your Webflow navbar. SVG ensures scalability, clarity, and quicker loading, making it the optimal choice for navigation branding.