Webflow sync, pageviews & more.
NEW

I'm having trouble setting up Google Analytics in Webflow. I followed the instructions and used the measurement stream ID, but it's not working. Can you help me troubleshoot?

TL;DR
  • Add your GA4 Measurement ID (G-XXXXXXXXXX) in Webflow’s Integrations tab.
  • Remove any custom GA4 scripts and publish the site to your live domain.
  • Use DebugView or Google Tag Assistant to verify tracking, disable ad-blockers, and ensure GA4 stream settings include your domain.

It sounds like you're trying to integrate Google Analytics 4 (GA4) into Webflow using the measurement ID, but the analytics data isn't being recorded properly.

1. Confirm You’re Using the Correct Analytics ID

  • For GA4, the ID should begin with G-, such as G-XXXXXXXXXX.
  • Make sure you're not using the older UA-XXXXXXXXX-X format, which is for Universal Analytics (now sunset).

2. Add the Measurement ID in the Right Place

  • Go to Project Settings in Webflow.
  • Click on the Integrations tab.
  • Scroll to the Google Analytics section.
  • Paste your G-XXXXXXXXXX ID in the field labeled Google Analytics 4 Measurement ID.
  • Do not paste the entire script—just the ID string.

3. Remove Any Custom GA4 Script (If Added Separately)

  • If you've added a manual GA4 script via Custom Code (Inside or ), remove it to avoid conflicts.
  • Webflow injects the script automatically when you enter the Measurement ID in the Integrations tab.

4. Publish to the Live Domain

  • Changes only apply to the published site, not the Webflow Designer or webflow.io staging URL.
  • Click Publish and select the custom domain where the integration is active.

5. Use Google Tag Assistant or DebugView

  • Use Google Tag Assistant (Chrome Extension) to verify if the GA4 tag is firing.
  • Or, go to Google Analytics > Admin > DebugView to see if any events are being tracked in real-time.

6. Check Ad-blockers and Browsers

  • Some ad-blockers or privacy browsers (e.g. Brave) block Google Analytics scripts.
  • Test in Incognito mode or with ad-blockers disabled.

7. Verify Domain & Stream Settings in GA4

  • Make sure the domain where Webflow is published is added under "Web stream details" in GA4 settings.
  • Look for enhanced measurement being enabled to automatically track key events.

8. Wait for Data to Appear

  • Data in GA4 may take a few minutes to populate.
  • Use real-time reports to verify initial activity.

Summary

To fix GA4 tracking in Webflow, ensure you're using your G-XXXXXXXXXX ID in the Integrations tab, remove any redundant custom code, and test it on your published live domain using DebugView or Google Tag Assistant. Disable ad-blockers when testing, and allow some time for data to appear.

Webflow Resources
Webflow templates
Webflow inspiration
Rate this answer

Other Webflow Questions

Explore Logic tutorials
Where can I style the color of the active link in the nav bar on Webflow?
How can I create a link within a paragraph in Webflow for a specific word in a sentence?
What are the latest updates on the Webflow integration with Weglot, including the availability of subdirectories and the ability to exclude certain variables from translation?
How can I change the hover color of a button in Webflow's Slate design? I've already updated the basic color to green, but it still shows orange on hover.
What should I do about the "Manifest Issue" error I got when running a Lighthouse scan on my Webflow website?
How can I add a specific webhook for each form in Webflow to connect to different scenarios in Integromat/Zapier? Thank you for your help, I haven't been able to find a solution on the forums.
Can a navbar navigation link in Webflow be directly linked to a collections page without the need for an intermediary page?
What is the issue with the div where a YouTube video should be placed in a Webflow site?
Does Webflow have an integration with SQUARE or any plans to develop one?
How can I center an image within a div block in Webflow, with dimensions of 140x140 and 100px radius corners? I have tried removing styles and following a tutorial, but I am unable to vertically center the image. The blue line also appears above the div instead of within it. Any suggestions?
Is Webflow blocking the proxied requests when using a reverse proxy in front of it?
How can I utilize Webflow to follow a tutorial and make the necessary changes to my Marco template if I'm inexperienced and struggling with the interface?
How can I modify the hover color for the nav bar and specific links in Webflow?
How can I autoplay and loop short videos on a Webflow page without compromising on quality or file size?
How does Webflow handle the submission of passwords in its forms?
Can Webflow be used to call a CSS or JS file stored on a different server, instead of hosting them on GitHub?
How can I dynamically redirect to a CMS created after form submission in Webflow?
In Webflow, how can I hide specific elements in the footer (such as "Ramin Khaze The Difference" and "Schedule showing") when the URL contains a certain parameter, such as "?mls"? I am a beginner in coding and would appreciate any help. Thank you!
How can I prevent the "w-current" class in Webflow from overriding the height of my custom class on a link block element?
Can I capture a screenshot of a Webflow page on click and convert it to a downloadable PDF?
How do I mirror user input from a form field to a non-form text field on the same Webflow page in real-time using JavaScript?
Is there a more optimal way to create a portfolio section with a sticky image container that changes as you scroll, similar to the design on Deveb's website, that works across different web browsers, especially Safari, using Webflow or any other JavaScript tools?
How can I implement a multi-select field with a pre-selected option in a popup form on a collection page using Webflow?
How can I alternate the layout of the image and heading for each collection item in a two-column format on Webflow?
How can I execute JavaScript code when clicking a specific button with a given ID in a Webflow project?
How can I disable the Webflow success or failure state for a sign-up form and display a custom thank you page using jQuery and the Webflow form submit state?
How can I create a vertical scrolling menu with Webflow, similar to the one on Apple's website, that switches to horizontal scrolling when the menu doesn't fit on one screen?
How can I change the language of the Google Maps embed from English to Arabic in Webflow?
How can I reduce the vertical space between lines within a bullet point in Webflow? Can I replace the bullet points with icons on the "Services" page?
How can the text color be changed for custom input fields on Webflow?