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What are some tools and integrations that can be used with Webflow?

TL;DR
  • Connect Webflow with tools like Mailchimp, HubSpot, and Zapier for marketing automation and form handling.
  • Integrate ecommerce via Shopify, Stripe, and PayPal, and add memberships with platforms like Memberstack.
  • Power CMS features using Airtable, Jetboost, and Finsweet Attributes for dynamic content and interactivity.
  • Track site performance using Google Analytics, Tag Manager, and behavior tools like Hotjar.
  • Automate workflows with Make, Wized, and Parabola; import designs from Figma and enhance with LottieFiles.
  • Add live chat and support via Intercom, Drift, Crisp, or helpdesk tools like Help Scout and Zendesk.

Webflow integrates with a wide range of third-party tools to help extend its functionality across marketing, automation, analytics, and ecommerce.

1. Marketing and Forms

  • Mailchimp: Connect form submissions from Webflow directly to Mailchimp for newsletters or lead follow-ups.
  • HubSpot: Native Webflow form integration or embed tracking scripts for CRM and marketing automation.
  • Zapier: Automate data flow between Webflow and over 5,000+ apps, including Google Sheets, CRMs, and Slack.
  • ConvertKit / ActiveCampaign: Embed form actions or use Zapier to route form data into email sequences.

2. Ecommerce and Payments

  • Shopify Buy Button: Embed Shopify products inside Webflow projects for advanced ecommerce needs.
  • Stripe & PayPal: Webflow Ecommerce natively supports both for transaction processing.
  • Memberstack / Outseta / Firebase: Use these to add gated content, memberships, or authentication.

3. CMS and Dynamic Content

  • Airtable: Sync Airtable content to Webflow CMS via tools like Whalesync, PowerImporter, or Zapier.
  • Jetboost: Add real-time search, filtering, wishlists, and other CMS-based interactivity without custom code.
  • Finsweet Attributes: A suite of no-code enhancements for filtering, load more, CMS sliders, etc.

4. Analytics and SEO

  • Google Analytics / GA4: Add your tracking ID in Project Settings > Integrations to monitor site traffic.
  • Google Tag Manager: Integrate via code embed to manage scripts and track custom conversions or events.
  • Hotjar / Microsoft Clarity: Embed scripts to gather user behavior data like scrolls, heatmaps, and session recordings.

5. Automation and Scripting

  • Make (formerly Integromat): Useful for more complex automations like syncing databases or multi-step workflows.
  • Wized: Connect Webflow with external APIs and databases to build interactive apps with dynamic user data.
  • Parabola: Automate data imports/exports into Webflow CMS from spreadsheets or CRMs.

6. Design and Prototyping

  • Figma to Webflow: Webflow provides a plugin to import Figma designs directly for faster development.
  • LottieFiles: Use Lottie animations (JSON-based) with Webflow’s built-in animation controls.

7. Customer Support and Chat

  • Intercom / Drift / Crisp: Easily embed live chat widgets via script in Page Settings or Site Settings > Custom Code.
  • Help Scout / Zendesk: Add helpdesk support widgets or knowledge base integrations through embeds.

Summary

Webflow supports integrations with tools for marketing, ecommerce, CMS management, analytics, and more. Key platforms include Zapier, Shopify, Airtable, Google Analytics, and Finsweet Attributes, helping you build dynamic, professional websites with powerful functionality.

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