Webflow doesn’t include built-in advanced analytics, but you can easily integrate third-party tools to track views, countries, and other website data.
1. Use Google Analytics (GA4)
- Google Analytics 4 (GA4) is the most robust free analytics tool for views, countries, sessions, bounce rate, and more.
- To integrate it with Webflow:
- Copy your GA4 Measurement ID (looks like
G-XXXXXXXXXX
). - In Webflow, go to Project Settings > Integrations and paste the ID into the Google Analytics box.
- Alternatively, insert your GA4 script in the Before tag custom code (in the Custom Code tab).
- GA4 provides detailed data on user location, pages visited, session duration, and real-time metrics.
2. Use Plausible or Fathom for Simpler Analytics
- Plausible and Fathom Analytics are lightweight, privacy-focused tools that are easier to use and GDPR-compliant.
- You need to:
- Create an account with one of these services.
- Add a script snippet to Webflow’s Custom Code (in the head or end of body section).
- They provide data on pageviews, referrers, locations, and devices — with clean dashboards.
3. Use Cloudflare Web Analytics
- If your domain runs through Cloudflare, Webflow allows partial setup.
- Cloudflare Analytics is free and offers insights like countries, total requests, and performance stats.
- Cloudflare doesn’t require cookies, which simplifies compliance with privacy laws.
4. Use Jetboost for Real-Time Page Counters (Views Only)
- Jetboost.io offers real-time item/page view counters that work directly in Webflow CMS.
- Good for content creators who want to display live view counts for CMS items (e.g., blog posts).
- Jetboost doesn’t give geographic or traffic source data—just view counters.
5. Webflow’s Built-In Traffic Metrics
- Available only on CMS or Business Hosting, Webflow offers limited analytics like total visits and form submissions under Hosting > Site Activity.
- These stats are basic and don’t include countries or user behavior.
Summary
To track views, countries, and detailed analytics in Webflow, Google Analytics 4 is the most powerful and free option. For simpler or privacy-first tracking, tools like Plausible or Fathom are great. Use Jetboost for view counters inside Webflow CMS, and supplement with Cloudflare if your domain is routed through it.