You can track website views, user location (country), and other analytics using both Webflow-native and third-party solutions. Webflow doesn’t have built-in advanced analytics but integrates smoothly with external tools.
1. Use Google Analytics
- Google Analytics (GA4) is the most common free tool and integrates easily with Webflow.
- Track page views, user location (country, region), traffic sources, devices, bounce rate, and more.
- To integrate:
- Go to Project Settings > Integrations
- Paste your Google Analytics Measurement ID (G-XXXXXXXXXX) in the provided field.
- Alternatively, add the global GA4 script in Custom Code > Head Code if you need advanced setup.
2. Use Plausible Analytics
- Plausible.io is a privacy-focused alternative to Google Analytics.
- Tracks pageviews, countries, referrers, and specific events.
- Lightweight and GDPR-friendly.
- To integrate:
- Add the Plausible script to Custom Code > Head Code in Webflow Project Settings.
3. Use Fathom Analytics
- Fathom Analytics is another privacy-first analytics tool.
- Provides clean metrics like page views, device types, countries, and events.
- Easy to add via a simple script in the Custom Code section.
4. Use Microsoft Clarity (for session recording)
- Microsoft Clarity gives heatmaps, session recordings, and basic analytics including locations and user behavior.
- Free and easy to install via a script in Project Settings > Custom Code.
- Tools like Hotjar or Simple Analytics also provide detailed tracking, including user country and device data.
- All integrate via simple script snippets added to the site’s header in Webflow.
Summary
Webflow doesn’t offer native visitor analytics but fully supports integrations with tools like Google Analytics, Plausible, Fathom, and Microsoft Clarity. Choose based on your privacy needs and depth of insight required.