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Which shopping cart integrates well with Webflow for a custom lighting company that wants to allow visitors to purchase lighting fixtures "as shown" on the website? Thank you!

TL;DR
  • Use Webflow Ecommerce for a native solution with dynamic CMS content, variants, and built-in checkout.
  • Use Shopify Buy Button to embed products from Shopify for robust backend management while keeping Webflow design.
  • Use Foxy.io for full design control in Webflow with powerful, customizable ecommerce features and CMS integration.

To enable customers to purchase "as shown" lighting fixtures directly from a Webflow website, you'll need a shopping cart that is customizable, integrates smoothly, and supports product variants and visuals. Here are your best options:

1. Webflow Ecommerce (Built-In Option)

  • Best for simplicity and full Webflow control.
  • You can build product pages directly in the Webflow Designer with dynamic CMS content.
  • Supports product variants, images, and checkout.
  • Native cart and checkout features, but limited for advanced custom business logic or B2B pricing.
  • Ideal if you want to keep everything inside Webflow.

2. Shopify Buy Button

  • Great for adding simple shopping cart functionality to Webflow.
  • You build products in Shopify, then embed a Buy Button widget into Webflow using an Embed element.
  • Supports full checkout, inventory management, and payment processing via Shopify.
  • Good for companies that want more robust backend ecommerce tools while maintaining a Webflow front-end.
  • Can manage complex product variants and SKUs more easily than Webflow native ecommerce.

3. Foxy.io

  • Highly customizable and flexible ecommerce solution that integrates directly with Webflow CMS.
  • Works by linking Webflow elements (e.g., buttons, CMS content) to Foxy’s cart and checkout via custom attributes.
  • Lets you control layout completely in Webflow while handling cart logic, payments, discounts, and shipping via Foxy.
  • Supports one-time products, subscriptions, donations, and product variants.
  • Excellent for businesses with specific pricing rules or third-party integrations.

4. Snipcart

  • Embeds directly in your Webflow site using custom attributes and a SCRIPT include.
  • Supports custom product components, digital and physical goods, inventory, and real-time shipping rates.
  • Like Foxy, it allows full frontend freedom in Webflow while outsourcing cart/checkout logic.
  • Slightly more developer-intensive than Foxy but offers great flexibility.
  • These platforms don’t integrate directly with Webflow.
  • They require hosting the ecommerce site separately or using iframes, which breaks the Webflow experience.
  • Avoid if you want a seamless shopping experience inside your Webflow site.

Summary

For a custom lighting company that wants users to purchase fixtures "as shown", your best options are:

  • Webflow Ecommerce if you want to do everything natively within Webflow.
  • Shopify Buy Button if you need Shopify’s backend but want to keep your custom-designed frontend.
  • Foxy.io if you want maximum control over design and functionality without being tied to a specific platform’s template.

All three can support product images, variants, and custom interactions based on how products are displayed “as shown.”

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