To enable customers to purchase "as shown" lighting fixtures directly from a Webflow website, you'll need a shopping cart that is customizable, integrates smoothly, and supports product variants and visuals. Here are your best options:
1. Webflow Ecommerce (Built-In Option)
- Best for simplicity and full Webflow control.
- You can build product pages directly in the Webflow Designer with dynamic CMS content.
- Supports product variants, images, and checkout.
- Native cart and checkout features, but limited for advanced custom business logic or B2B pricing.
- Ideal if you want to keep everything inside Webflow.
- Great for adding simple shopping cart functionality to Webflow.
- You build products in Shopify, then embed a Buy Button widget into Webflow using an Embed element.
- Supports full checkout, inventory management, and payment processing via Shopify.
- Good for companies that want more robust backend ecommerce tools while maintaining a Webflow front-end.
- Can manage complex product variants and SKUs more easily than Webflow native ecommerce.
3. Foxy.io
- Highly customizable and flexible ecommerce solution that integrates directly with Webflow CMS.
- Works by linking Webflow elements (e.g., buttons, CMS content) to Foxy’s cart and checkout via custom attributes.
- Lets you control layout completely in Webflow while handling cart logic, payments, discounts, and shipping via Foxy.
- Supports one-time products, subscriptions, donations, and product variants.
- Excellent for businesses with specific pricing rules or third-party integrations.
4. Snipcart
- Embeds directly in your Webflow site using custom attributes and a SCRIPT include.
- Supports custom product components, digital and physical goods, inventory, and real-time shipping rates.
- Like Foxy, it allows full frontend freedom in Webflow while outsourcing cart/checkout logic.
- Slightly more developer-intensive than Foxy but offers great flexibility.
5. Squarespace Commerce or WooCommerce (NOT Recommended for Webflow)
- These platforms don’t integrate directly with Webflow.
- They require hosting the ecommerce site separately or using iframes, which breaks the Webflow experience.
- Avoid if you want a seamless shopping experience inside your Webflow site.
Summary
For a custom lighting company that wants users to purchase fixtures "as shown", your best options are:
- Webflow Ecommerce if you want to do everything natively within Webflow.
- Shopify Buy Button if you need Shopify’s backend but want to keep your custom-designed frontend.
- Foxy.io if you want maximum control over design and functionality without being tied to a specific platform’s template.
All three can support product images, variants, and custom interactions based on how products are displayed “as shown.”