How can Webflow be configured to improve mail-client-friendliness and avoid emails being marked as spam when testing form emails?

TL;DR
  • Set a verified sender email using a professional domain in Webflow's Project Settings.
  • Add Webflow's IPs to your domain's SPF records and enable DKIM authentication.
  • Use plain text with HTML, avoiding large attachments and spam trigger words in emails.

Improving the mail-client-friendliness of your Webflow forms and ensuring emails don’t get marked as spam can significantly enhance user experience and deliverability. Here are steps to configure Webflow forms for better mail-client compatibility:

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1. Use Verified Sender Email

  • Go to Project Settings in Webflow.
  • Navigate to the Forms tab.
  • Enter a Verified Email Address in the "Send form submissions to" field. It is recommended to use a professional domain (e.g., [email protected]) rather than a public domain like Gmail or Yahoo.

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2. Implement SPF and DKIM

  • Update SPF Records: Add Webflow’s IP addresses (a) 75.2.70.75, (b) 99.83.190.102 to your SPF records in your domain’s DNS settings.
  • Enable DKIM Authentication if supported by your domain provider to further authenticate your emails.

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3. Clean Email Content

  • Use Plain Text along with HTML in emails to cater to different email clients.
  • Ensure no large attachments or links that may appear suspicious to spam filters.

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4. Monitor Emails for Spam Triggers

  • Avoid Spam Trigger Words in your subject and content such as "Free," "Offer," or "Click here."
  • Keep the email short and to the point to avoid lengthy messages which might be flagged.

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Summary

To improve your Webflow form email deliverability and reduce spam tagging, ensure to use a verified sender email, configure SPF and DKIM records correctly, and keep email content simple and professional. By following these steps, you enhance both the reliability and appearance of your form-generated emails.

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