Why is my website's logo/favicon not showing up on Google search results even after multiple updates in Webflow?
- Upload and publish a properly formatted favicon in Webflow (32×32 px minimum), then verify it appears in your browser.
- Ensure favicon and logo meet Google’s guidelines and are accessible on your domain.
- Add structured data for logos if applicable, and submit updates via Google Search Console.
- Use URL Inspection to check indexing and enhancements, understanding that changes may take time to reflect.
If your favicon or logo isn't appearing in Google search results despite updates in Webflow, it’s likely due to caching, indexing delays, or incorrect setup of the favicon or structured data.
1. Verify Favicon Setup in Webflow
- Go to Project Settings > General tab.
- Scroll to Favicon and confirm you've uploaded the image.
- Make sure the favicon file is at least 32×32 px and in .ICO, .PNG, SVG or JPG format.
- After uploading, click Publish to push it live.
2. Google Search vs Browser View
- Favicon isn't guaranteed to show in Google search results — Google may choose not to display it even if it's correctly implemented.
- To check if your favicon is working in general, visit your live site directly in a browser and confirm it's visible in the browser tab.
3. Check Deployment and Reload
- After updating the favicon in Webflow, ensure you've published the changes to your live domain.
- Open a browser and clear the cache or use an incognito window to verify the favicon.
4. Confirm with Google’s Favicon Guidelines
Google only displays favicons under specific conditions:
- The favicon must be a valid image (ideally 48×48 px or higher).
- It must be hosted on the same domain as your website.
- The image must be accessible via a direct link from the site root or
<head>. - No deceptive or low-quality images (e.g., ads, QR codes).
5. Set Structured Data for Logo (not favicon)
If the issue is with your organization logo (not the favicon), you need to add Organization structured data:
- Go to Page Settings (gear icon beside your homepage).
- Add JSON-LD structured data in the Before tag section with key info like:
"@type": "Organization""logo": "https://yourdomain.com/path-to-logo.png"
Ensure the logo image URL is accessible, valid, and matches size recommendations (e.g., 112x112 px minimum).
6. Use Google Search Console for Troubleshooting
- Go to Google Search Console (GSC) for your site.
- Use the URL Inspection Tool to check if your page is indexed and the favicon/logo is recognized.
- If not, click Request Indexing after ensuring everything is updated.
- Under Enhancements > Logos, see if Google has parsed your structured data.
7. Allow Time for Re-Indexing
- Even after submitting updates, Google may take days or weeks to update visuals in search results.
- Favicon changes are not immediate and are subject to Google’s discretion.
Summary
To ensure your favicon or logo appears in Google search results: verify the favicon is set and published in Webflow, follow Google’s favicon and logo guidelines, add structured data for logos if needed, and use Google Search Console to check indexing status. Even with correct setup, changes can take time to reflect in search results.