How can I add animated SVG icons, illustrations, and business logos to my website using Webflow?

You can add animated SVG icons, illustrations, and business logos in Webflow by uploading the SVG files or embedding them directly with interactions or animations. Here’s how to do it based on your animation method and setup.

1. Upload and Insert SVG Files

• Go to the Webflow Designer, then use the Add panel (A) to insert an Image element.
• Upload your SVG file to the Asset Manager or directly through the Image element.
• While this supports static SVGs or pre-animated ones (i.e. baked-in animation via CSS/SMIL), you cannot animate parts of the SVG via Webflow if inserted this way—it treats the SVG like a static image.

2. Embed Inline SVGs for Custom Animation

• Use the Embed element from the Add panel.
• Paste your inline SVG code into the Embed element. This makes each SVG element (e.g., paths, circles, text, etc.) addressable via Webflow Interactions or custom CSS.
• You can target and animate individual components using Webflow’s native interactions or custom CSS classes.

⚠ Avoid using script-based SVG animation libraries inside Webflow’s Designer Embed element—scripts are restricted here. Use Page Settings > Custom Code instead for any JS-based animations (e.g., GSAP).

3. Add Lottie Animated SVG Illustrations

• If your animated SVG is a Lottie JSON file (from After Effects via Bodymovin), this is the most Webflow-native method:
• Add the Lottie animation element from the Add panel.
• Upload your .json animation file.
• Adjust triggers like scroll, hover, loop, or click using Webflow’s settings.
• Lottie animations support transparency, small file size, and SVG-based resolution independence.

4. Animate with Webflow Interactions

• Select the inline SVG or Lottie element.
• Go to the Interactions panel (lightning icon).
• Choose a trigger (e.g., scroll into view, mouse hover).
• Use transform options (rotate, move, scale) or opacity to animate parts of the SVG or the entire element.

For finer control (like animating SVG paths), use custom animation IDs in the SVG code and trigger them via custom JavaScript in Page Settings or use advanced libraries like GSAP.

Summary

To animate SVG icons, illustrations, and logos in Webflow:

• Use image upload for static or pre-animated SVGs.
• Use the Embed element for inline SVGs you want to animate with Webflow.
• Use Lottie animations for performance-friendly, dynamic SVG-based animations.
• Use Webflow Interactions or custom code to control how and when they animate.

Each method has pros and cons depending on how interactive and flexible the animation needs to be.