If your Webflow blog posts aren't appearing in Google search results, even after following typical SEO best practices, there may be key issues blocking indexing or reducing visibility.
1. Check if the Pages Are Indexed
- Use the site search operator: Go to Google and type
site:yourdomain.com/blog-post-slug
to see if the specific post is indexed. - If not indexed, Google hasn’t added the page to its search results yet.
2. Verify Your Webflow Project’s SEO Settings
- Go to Project Settings > SEO and confirm that “Disable indexing” is not checked for your entire site.
- Within each blog post (CMS item), ensure “Hide page from search engines” is disabled in the Page Settings.
- Go to Project Settings > SEO > robots.txt and verify you're not blocking CMS collection URLs.
- Check page-level
<meta name="robots">
tags in your CMS Template — they should not include noindex or nofollow unless intentional.
4. Submit Sitemap or Individual URLs
- Ensure you’ve submitted your Webflow-generated sitemap to Google Search Console (
yoursite.com/sitemap.xml
). - If urgent, manually request indexing via Google Search Console > URL Inspection Tool by pasting the specific blog post URL.
5. Check for Duplicate or Thin Content
- Google may skip indexing posts that have:
- Very low word count (below 300 words).
- Duplicate titles, meta descriptions, or body content (internal or external).
- Use tools like Copyscape or Siteliner to detect content duplication.
6. Assess Site Structure and Internal Linking
- Ensure blog posts are linked from:
- A site-wide navigation menu or footer.
- A central blog index page that's also discoverable.
- Pages with no inbound internal links are harder for Google to find.
7. Review Google Search Console for Errors
- Check the Coverage and Page Indexing reports.
- Watch for:
- "Excluded by ‘noindex’ tag.”
- "Page with redirect.”
- "Duplicate without user-selected canonical."
8. Consider Domain or Site Age
- New domains or recently published blogs can take several weeks to get indexed.
- Authority builds over time; older, more authoritative sites rank and index faster.
9. Inspect Page Load Performance and Mobile Usability
- Use PageSpeed Insights and Mobile Usability reports in Google Search Console.
- Poor UX or technical issues can delay or reduce indexing.
Summary
If your blog posts aren’t appearing in Google search, verify they’re indexable via Webflow settings, robots.txt, and meta tags. Make sure they’re discoverable through internal links, submitted in a sitemap, and not blocked or poorly structured. Troubleshoot further using Google Search Console to uncover hidden issues.