Where do I insert meta tags on a client's website using Webflow for SEO ranking on Google? Is this method still effective?
TL;DR
- Add global meta tags in Webflow's Project Settings under the SEO tab using the "Head Code" field.
- Set page-specific meta tags like title and description via the SEO Settings in each page’s settings or through dynamic CMS fields.
To improve SEO ranking on Google, you can insert meta tags directly in Webflow's settings and page-level configurations. Yes, this method is still effective when properly implemented.
1. Insert Meta Tags Site-Wide
- Go to Project Settings for your Webflow site.
- Select the SEO tab.
- Under Global Meta Tags, add global meta tags like verification codes or default descriptions using the "Head Code" field. These tags apply across the entire site unless overridden.
2. Insert Meta Tags on Specific Pages
- Open your site in the Webflow Designer.
- Navigate to the page you want to optimize.
- Click the page settings icon (gear icon) in the left sidebar.
- In the SEO Settings section:
- Title Tag: Fill in a concise and keyword-rich title.
- Meta Description: Add an engaging, keyword-optimized summary (max 155–160 characters).
- Use the "Custom Code" fields, if needed, to insert extra meta tags just before .
3. Use Webflow CMS for Dynamic Pages
- For CMS Template Pages, open the Collection Page settings.
- In the SEO Settings, use dynamic fields like
{{Name}}or{{Summary}}to auto-generate title and meta tags for each item.
4. Best Practices for Effective Meta Tags
- Include relevant keywords naturally in the title and description.
- Avoid duplicate titles and descriptions across different pages.
- Make sure your meta tags accurately reflect page content to reduce bounce rates and boost click-through.
- Meta descriptions are not a direct ranking factor, but they improve click-through rates, which indirectly supports SEO.
Summary
You can insert meta tags in Webflow via Project Settings for global tags or page settings for individual SEO tags. These tags still play a key role in SEO to help Google understand and rank your site content effectively.