Can I integrate Mailerlite with Webflow for email marketing purposes?

Yes, you can integrate MailerLite with Webflow to collect email signups and automate email campaigns. MailerLite offers form embed options and API access, both of which work well with Webflow.

1. Use MailerLite’s Embedded Form

• Create a form in MailerLite under Forms > Embedded Forms.
• Customize the fields and styling in MailerLite.
• Once the form is created, copy the embed code MailerLite provides.
• In Webflow, drag an Embed element into your layout and paste the code into it.
• Publish the site to see the form live.

Webflow's free plan allows embedded forms but limits form submissions in Webflow-hosted forms. Since this is handled via MailerLite, the limitation doesn’t apply here.

2. Use Webflow Forms with MailerLite API (or Zapier)

• Design your form in Webflow using the native Form Block.
• Instead of using Webflow’s form submission handling, connect it with MailerLite via a third-party tool like Zapier or Make:
• Set the Webflow form to submit data.
• In Zapier: Trigger = Webflow form submission, Action = Add subscriber to MailerLite list.
• This method gives more control and doesn’t require embedded code, keeping styling consistent with your Webflow design.

3. Use MailerLite’s Pop-Up Forms

• In MailerLite, go to Forms > Pop-ups and create a popup form.
• Activate the form and get the JavaScript snippet provided.
• In Webflow, go to Project Settings > Custom Code > Head and paste the script there.
• Publish the site. The popup will follow the settings configured in MailerLite (trigger time, scroll, exit intent, etc.).

Summary

You can integrate MailerLite with Webflow using embedded forms, pop-ups, or by connecting Webflow forms to MailerLite via tools like Zapier. Choose based on your styling needs and desired user experience.