How can I add 'members only' products to a shop in Webflow for my client's project?
TL;DR
- Enable Webflow Memberships or integrate a tool like Memberstack to assign users to access groups and control product visibility.
- Use CMS filters and element access settings to show members-only products, and gate purchase options or pages to restrict access to logged-in members.
To create 'members-only' products in a Webflow shop, you need to restrict product visibility and access based on user login status. Here's how to do it using Webflow Memberships or third-party tools.
1. Use Webflow Memberships (Native Option)
- Go to Project Settings → Memberships and enable the Memberships feature.
- Define Access Groups like “Members” or “Subscribers.”
- Assign users to specific access groups when they sign up or log in.
- For each products page or item, use Element Visibility settings:
- Select the product or section.
- Go to Element Settings Panel, and under Access, choose "Visible to: Members only" or the appropriate access group.
- If using a Collection List, filter it based on product access:
- Add a custom field like
Members Only (Yes/No)to your product CMS. - Filter the list to show
Members Only = Nofor public pages. - Create a separate members-only page or area filtered by
Members Only = Yesand restrict that page’s access.
2. Use a Third-Party Tool (e.g., Memberstack or Outseta)
If you need more advanced membership logic, multiple tiers, or login forms with more styling control:
- Integrate Memberstack or Outseta with your Webflow site.
- Create a membership plan and gate content based on user plans.
- Mark your product pages or elements with data attributes like
data-ms-memberor wrap in visibility controls. - Set up redirects or gating rules:
- Non-members trying to access a members-only product are redirected to a signup/login page.
- Sync your Webflow CMS with Memberstack to hide/show CMS items to relevant users.
3. Restrict Checkout or Purchase Options
If products are publicly visible but only members can buy:
- Add a conditional Buy/Purchase button visible only to members.
- For non-members, either hide the button or show a prompt saying “Login to purchase.”
- Use custom code or Webflow’s logic features (Beta) to manage this experience based on logged-in status.
Summary
To add members-only products in Webflow, use Webflow Memberships to restrict visibility based on access groups, or integrate with tools like Memberstack for more control. Manage visibility through CMS filters and element access settings, and optionally gate the purchase process itself.