To embed a responsive Instagram photo on your Webflow landing page, you'll need to work around Instagram’s limited embed responsiveness. Since their official embed code is fixed-width, you have a few alternative solutions to achieve a responsive, automated setup.
1. Use Instagram Embed with a Responsive Container
- Wrap the Instagram embed code inside a div with a responsive style in Webflow.
- Set the wrapper div width to 100%, and use Webflow’s “Aspect Ratio” on the image or div (e.g., 1:1).
- Manually update the embed as needed, since this method does not auto-update new posts.
2. Use IFTTT to Automate New Post Image Retrieval
If you want automatic updates with your most recent Instagram post:
- Set up an IFTTT applet that triggers when there is a new Instagram post.
- In the applet, save the image to Dropbox or Google Drive in a public folder.
- Include a separate Webhook trigger (via IFTTT or Zapier) that updates an external JSON or CMS field with the image URL.
- In Webflow:
- Create a CMS Collection to hold Instagram images.
- Use Uploadcare or third-party APIs to push new image URLs into Webflow CMS using Webhook automation.
- Connect the image field to your page design using a CMS Collection List or a single item.
This method makes the embedded image responsive and auto-updated, but requires:
- External automation setup (e.g., Zapier or n8n),
- A middle layer (like Google Sheets, AirTable, or JSON file),
- Webflow CMS or JavaScript to pull the updated image.
3. Use a No-Code Instagram Feed Integration with OAuth
- Use a service like EmbedSocial, Elfsight, or SociableKIT that supports responsive and authenticated Instagram feeds.
- Most offer:
- Responsive feed layout
- Auto-fetch from your account
- No hardcoded embed dimensions
- Embed the widget in Webflow using Embed element and paste their provided code inside.
Downside: These are typically paid services, but fully manage responsiveness and updates.
Summary
To embed a responsive, auto-updating Instagram photo on Webflow:
- Manual Embed + Responsive div is simplest, but not automatic.
- IFTTT + Dropbox + Webflow CMS enables automation but needs setup with third-party tools.
- Third-party widgets offer a quick, responsive solution but are usually paid.
For automated workflows, using IFTTT with CMS syncing is powerful but requires some integration work.