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Can Webflow handle a tool that recommends items based on user answers from a questionnaire, with data filtering done through third-party tools like Zapier or Automate? Where should the data be stored?

TL;DR
  • Build your questionnaire front end in Webflow and connect its forms to Zapier or Make.
  • Use Zapier or Make to apply logic and filter results from external databases like Airtable, then deliver recommendations via email, redirects with query strings, or external interfaces.

Webflow can support a recommendation tool via questionnaire using third-party automation tools like Zapier or Make (formerly Integromat), but it requires careful integration. Webflow itself can't natively process conditional logic or store dynamic user-generated data, so external services must handle logic and storage.

1. Use Webflow to Build the Front-End Questionnaire

  • Create the form using Webflow’s native Form Block.
  • Include input types as needed (text fields, radio buttons, checkboxes, etc.).
  • Use unique form field names to make it easier to map responses to third-party tools.

2. Trigger Automation via Zapier or Make

  • Connect Webflow forms to Zapier or Make using Webflow's native integration or Webhooks.
  • When a user submits a form, the form data is automatically sent to the automation platform.

3. Use the Automation Tool for Data Filtering and Logic

  • In Zapier or Make, use conditional logic steps to:
  • Filter responses based on criteria.
  • Look up matching items from a database (e.g., Airtable, Google Sheets).

4. Store and Match Data in External Databases

  • Recommended storage platforms:

  • Airtable (best for structured, filterable datasets).

  • Google Sheets (usable, but less powerful for complex logic).

  • Firebase or Xano (for more advanced, scalable solutions).

  • Store your recommendation items with relevant tags or categories for filtering.

  • Use the form responses to match against criteria in these databases.

  • Zapier or Make can send the matched data to:
  • Email the results using a Zapier-integrated email tool.
  • Redirect to a Webflow CMS page with query parameters (e.g., ?item=abc) to load data dynamically.
  • Host recommendations on a separate custom app interface (e.g., built with Outseta, Memberstack, or custom JavaScript if you plan to show personalized results on screen).
Important: Webflow CMS cannot generate dynamic, user-specific content in real-time (such as “your match is item X” after form submission). You’ll need external tools to handle that.

Summary

Webflow can host your questionnaire interface, but data filtering and storage must happen in external platforms like Zapier and Airtable. Webflow’s role is to collect inputs and display pre-defined or externally-powered results using query strings, conditional content embeds, or follow-up pages.

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