Can I customize an ecommerce email in Webflow to only include order details (items ordered and person who ordered), without pricing info or a fulfillment button? Can I create a new email template specifically for this purpose?
TL;DR
- Webflow Ecommerce only allows editing existing email templates, not creating new ones, and limits customization of dynamic placeholders.
- For full control over content (e.g., removing prices or buttons), use automation tools like Zapier to send custom emails externally.
Webflow’s Ecommerce email templates have limited customization options, and you cannot create entirely new custom email templates from scratch within the Webflow interface. However, you can modify the existing template content to an extent.
1. Webflow Email Template Limitations
- Webflow provides pre-built transactional email templates (e.g., Order Confirmation, Shipping Update).
- You can edit these default templates by going to Ecommerce > Emails in the Webflow Designer.
- You cannot create a brand new email template for a separate purpose or add additional email workflows.
2. Removing Pricing Info from Order Confirmation
- In the Email editor, you can manually delete or hide content like:
- Item prices
- Total amounts
- Shipping and tax info
- However, formatting must be done carefully, as the email is built using static content and dynamic placeholders (e.g.,
{{item.name}},{{order.subtotal}}). - You cannot edit the placeholders directly; only delete or reformat them via the interface.
3. Hiding Fulfillment Button
- The “View Order” or “Fulfill Order” button in email templates can be deleted in the template editor.
- This will prevent recipients (e.g., staff) from clicking through to customer-specific order data.
4. Workaround: Use Third-Party Automation or Zapier
- If you need a custom email with only the ordered items and customer name, and want more control:
- Use Zapier or Make (Integromat) to trigger an email (via Gmail, SendGrid, or MailerSend) when a new order is placed in Webflow.
- Connect Webflow’s order data to your email service and build the email content manually.
- This gives flexibility to include only specific fields like:
{{customer.first_name}},{{customer.last_name}}- Order item names (without price)
- No totals or auto-generated buttons
Summary
You cannot create a new email template in Webflow Ecommerce, but you can edit the existing Order Confirmation email to remove price info and fulfillment buttons. For more control or a separate email, use Zapier or another automation tool to send a custom external email.