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What are some of the features of Webflow?

TL;DR
  • Design visually with drag-and-drop tools, responsive layout options, and reusable components.
  • Use a customizable CMS with dynamic templates and relational data fields.
  • Host on secure AWS infrastructure with CDN, SSL, and versioning tools.
  • Add animations and interactions without code, including Lottie support.
  • Build e-commerce stores with custom product pages, variants, and integrated checkouts.
  • Optimize SEO with clean HTML, auto sitemaps, and metadata controls.
  • Collaborate using role-based permissions and client-safe editing.
  • Integrate forms and workflows via Zapier, Make, or webhooks.
  • Export production-ready code or add custom code embeds as needed.

Webflow offers a wide range of features for building, managing, and launching professional websites visually without code. Here are the key features categorized by their primary function.

1. Visual Web Design & Layout

  • Drag-and-drop interface lets you design with full control over layout, positioning, and styling.
  • Box model styling tools allow margin, padding, flexbox, grid, and absolute/relative positioning.
  • Responsive design tools for customizing how your site looks on desktop, tablet, and mobile breakpoints.
  • Reusable symbols let you create components like headers or footers and use them across pages.

2. CMS (Content Management System)

  • Custom fields and collections tailor your database structure (e.g., Blogs, Listings, Portfolios).
  • Dynamic content templates auto-populate CMS data into pre-designed layouts.
  • Multi-reference & reference fields let you connect between different CMS Collections.

3. Hosting & Deployment

  • Fast and secure hosting on AWS-backed infrastructure with built-in SSL and global CDN.
  • Custom domain support with built-in DNS configuration help.
  • Automatic backups and versioning for easier restore points.

4. Interactions and Animations

  • No-code animations builder enables scroll-based, hover, click, and load triggers.
  • Page load animations and element transitions for rich, interactive web experiences.
  • Lottie integration for JSON-based motion graphics.

5. E-commerce

  • Custom product pages and checkout flow fully designed in the visual builder.
  • Flexible product fields including SKU, variants, and inventory.
  • Email and tax integrations with native setup tools or Zapier/Integromat.

6. SEO & Performance

  • SEO controls for per-page titles, descriptions, and Open Graph tags.
  • Automatic sitemap generation and schema markup options.
  • Clean semantic HTML improves performance and search rankings.

7. User Permissions & Collaboration

  • Team plans with role-based access.
  • Client editor view to let clients manage content without breaking layouts.
  • Site activity log for tracking changes across collaborators.

8. Forms and Integrations

  • Built-in forms capture leads and send submissions to your email or third-party tools.
  • Zapier, Make, and Webhooks let you connect custom workflows without code.
  • Membership and logic (beta) features for gated content and conditional flows.

9. Export & Code Access

  • Export clean HTML, CSS, JS, and assets for use outside Webflow.
  • Custom code embed blocks let you insert snippets into pages or sites.

Summary

Webflow combines visual web design, a powerful CMS, rapid hosting, and customizable interactions to let teams build full-featured, responsive websites—no need for traditional coding or plugins.

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