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How can I integrate a HubSpot CTA (call to action) embed code in Webflow?

TL;DR
  • Copy the CTA embed code from HubSpot and paste it into a Webflow Embed element on the desired page.
  • Publish the site and ensure the HubSpot tracking script is added in Site Settings if needed.

To integrate a HubSpot CTA (Call-to-Action) into your Webflow project, you’ll need to embed a code snippet provided by HubSpot directly onto the relevant page or component.

1. Get the HubSpot CTA Embed Code

  • Log in to your HubSpot account and go to Marketing > Lead Capture > CTAs.
  • Create a new CTA or select an existing one.
  • Click Actions > Embed Code for your CTA.
  • Copy the entire embed code snippet provided (usually includes a script tag and a HubSpot div).

2. Add the Embed Element in Webflow

  • Open your Webflow project in the Designer.
  • Navigate to the page (or component) where you want the CTA to appear.
  • Drag an Embed element from the Add panel (press A to open).
  • Paste the HubSpot embed code directly into the Embed field.
  • Click Save & Close.

3. Publish the Site

  • Click Publish in the top right of the Webflow Designer.
  • Choose the domain(s) you want to publish to.
  • Visit your live site to confirm the CTA renders correctly.

4. Troubleshoot if CTA Doesn't Appear

  • Make sure the HubSpot tracking script is also installed on your site (in Site Settings > Custom Code > Head Code) if the embed requires it.
  • Wait a few minutes on first install—HubSpot scripts can have a slight delay.
  • Use browser Dev Tools (Inspect Element) to check for any console errors, especially related to script loading or cross-origin issues.

Summary

To embed a HubSpot CTA in Webflow, copy the CTA’s embed code from HubSpot and paste it into a Webflow Embed element on the desired page. Then publish your site to make it live. Ensure the HubSpot global tracking script is included if required.

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