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How do I include a webm video in Webflow with autoplay functionality instead of using an animated GIF?

TL;DR
  • Optimize and upload your muted, loopable .webm file via the Assets panel in Webflow.
  • Use an Embed element with custom

To replace an animated GIF with a lightweight .webm video and enable autoplay in Webflow, follow these steps:

1. Prepare the .webm File

  • Make sure your .webm video is optimized for web use (small file size, short duration).
  • Video should be muted and ideally loopable, as browsers block autoplay on unmuted videos.

2. Upload the Video

  • Go to the Assets panel in your Webflow project.
  • Upload the .webm video file.

Note: Webflow’s native Video element only accepts YouTube/Vimeo links, not custom video formats like .webm via drag-and-drop.

3. Use an Embed Element

  • Drag an Embed component (from the Add panel) into your layout where you want the video to appear.

  • Paste this inline embed code inside the Embed field:

    ``

  • Replace YOUR_VIDEO_URL.webm with the actual URL of your uploaded video. To get this:

  • Click the uploaded .webm file in the Assets panel.

  • Click the gear icon to open asset settings.

  • Copy the asset URL and paste it in the src attribute.

4. Save and Publish

  • Click Save & Close in the Embed modal.
  • Publish your project to test the autoplay behavior.

Summary

Use a video embed with autoplay, muted, and loop attributes to replace a GIF in Webflow. Upload the .webm file to the Assets panel, get the direct URL, and insert it using a custom Embed element, since Webflow doesn’t support .webm directly via native video blocks.

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