Is it possible to set the title of a blog in Webflow CMS to h2 for better SEO, instead of the default h1?
TL;DR
- Webflow uses H1 tags for blog titles by default for SEO, but you can manually change them to H2 in the CMS template under Text Settings.
- Only do this if another meaningful H1 exists on the page, as each page should have one H1 for optimal SEO.
Webflow CMS automatically uses an H1 tag for blog post titles in Collection Pages, which is optimal for SEO best practices. However, you can change the blog title to H2 manually if needed — though it's not typically recommended.
1. Why Webflow Uses H1 for Blog Titles
- The blog post title is the main heading of the page, so Webflow uses an H1 by default, which aligns with SEO guidelines.
- Search engines expect each page to have one H1 tag defining the main content topic.
2. How to Change Blog Title to an H2
If your design or SEO strategy requires the blog title to be an H2 instead:
- Go to the CMS Template Page for your blog posts (e.g., Blog Post under the Pages panel).
- Select the Headline element that contains the CMS-bound blog title.
- In the right-hand Element Settings Panel, change the Tag from H1 to H2 under the Text Settings option.
3. Risks and SEO Considerations
- Only one H1 per page is ideal — if you move the title to an H2, make sure another meaningful H1 exists (e.g., for a page section or hero).
- Be careful not to remove the H1 entirely, as this could hurt page relevance in SERPs.
4. Alternative SEO Tip
- If you're using the H1 for design flexibility elsewhere, consider styling the H1 tag differently (using combo classes or custom styles) instead of changing it to H2.
Summary
Yes, you can change your blog title to an H2 tag in Webflow CMS, but it's generally best to keep it as H1 for SEO unless you have a strategic reason and ensure another H1 is present on the page.