What was the solution to address customer concerns about Webflow hosting and European legal requirements (GDPR)?

TL;DR

Webflow launched EU hosting for Enterprise plans to support GDPR compliance by keeping user data within European data centers.
Customers can request EU hosting and access GDPR tools like DPAs and cookie-consent features, though availability is limited and some third-party services may still store data outside the EU.

Webflow addressed customer concerns about hosting and GDPR compliance by launching European Union (EU) hosting options to improve data residency and regulatory alignment.

1. Introduction of EU Hosting

Webflow launched data hosting in the European Union in October 2023 to support organizations that require user data to be stored in the EU for GDPR reasons.
This helps companies meet local legal and compliance requirements, particularly in highly regulated industries like healthcare, finance, and public services.

2. How EU Hosting Works

Webflow customers can request EU hosting through Enterprise support or account representatives; it is not yet available on all tiers by default.
Sites hosted in the EU will store assets and user data (e.g., form submissions) in data centers located within Europe.
No U.S. data transfers occur unless explicitly configured, aligning with GDPR's strict cross-border data movement rules.

Webflow provides Data Processing Addendums (DPAs) for customers, ensuring GDPR-compliant processing agreements.
They allow customers to configure cookie-consent banners and tracking behavior to offer clear opt-in mechanisms.

4. Limitations

EU hosting is currently a premium feature, primarily available to Enterprise customers.
Some third-party integrations may still store data outside the EU, which customers must assess individually.

Summary

Webflow introduced EU hosting for Enterprise plans to comply with GDPR and allow data to stay within Europe. This move helps address legal concerns for European-based customers needing strict compliance and data localization.

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