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What effect is my prospect customer asking about on their current website when they want me to redesign it in Webflow?

TL;DR
  • Ask the client to identify or show the specific visual effect they’re referring to (e.g., through a screen recording).
  • Inspect how the effect was originally implemented (e.g., JavaScript, CSS libraries, plugins).
  • Determine if Webflow can recreate it using native interactions or if custom code/embed is needed.
  • Offer alternatives or embed original solutions if the effect can't be fully replicated natively.

If a prospect customer asks you about an "effect" on their current website during a Webflow redesign, they’re likely referring to a specific visual interaction or animation they want to preserve, enhance, or modify.

1. Identify the “Effect” in Question

  • Ask for a specific example: Have them show you the exact page and describe when or how the effect appears (e.g., on scroll, hover, or button click).
  • Screen recording: Request a short screen recording if they can’t describe it clearly.
  • Effect examples may include:
  • Parallax scrolling background
  • Sticky headers
  • Hover animations on buttons or images
  • Slide-in elements on scroll
  • Page transitions after clicking links
  • Mouse-tracking effects (e.g., cursor-follow or tilt)

2. Inspect How It Was Implemented

  • Use browser inspect tools (right-click → Inspect) to see if the effect involves:
  • Custom JavaScript
  • CSS libraries like Animate.css or AOS (Animate On Scroll)
  • External plugins like jQuery sliders or carousels
  • Lottie animations
  • Note if the effect is script-dependent—this helps determine if it can be recreated using Webflow’s native tools or requires custom embeds.

3. Evaluate Webflow Rebuild Compatibility

  • Most standard interactions (hover, scroll, load, click) can be rebuilt using Webflow Interactions & Animations.
  • For more advanced effects:
  • Custom code can be added via Embed elements or Project Settings → Custom Code.
  • Effects requiring third-party libraries may need external hosting or adaptation.
  • Lottie animations can be recreated using Webflow’s built-in Lottie support.

4. Suggest Alternatives If Needed

  • If Webflow can’t natively replicate the effect:
  • Recommend a visually similar alternative using built-in interactions.
  • Or embed the same external library (e.g., use Swiper.js for sliders) manually.

Summary

When a client refers to an “effect,” they likely mean a visual interaction or animation. First, identify it clearly, inspect how it was implemented, evaluate Webflow’s ability to recreate it, and suggest equivalent solutions if necessary.

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