How can I automatically invert the color of my logo on different colored backgrounds in Webflow?

To automatically invert your logo color based on different background colors in Webflow, use Webflow’s native tools like custom interactions, blend modes, or custom CSS filters.

1. Use a Transparent SVG Logo

• Export your logo as a transparent SVG with a single color (e.g., black or white).
• This format allows you to apply CSS effects like filter: invert() more easily.

2. Add the Logo as an Image Element

• Place your logo inside a div and position it where needed.
• Ensure it has a class name like logo for targeted styling.

3. Apply CSS Filter: Invert Based on Background

Use Webflow’s custom CSS embedding method to apply an invert filter based on a parent’s class or chosen background scenario.

• Add a custom embed in your page settings or inside an Embed element with something like:
• Example: If you have a dark background section named bg-dark, use:
  ``` ```
• This setup inverts the logo only when it’s inside .bg-dark. On lighter backgrounds, it remains in its original color.

4. Alternative: Duplicate Logo with Conditional Display

If the SVG or filter method doesn’t work due to multicolored logos:

• Upload two versions of your logo: one light and one dark.
• Place both logos in the same location and use Webflow interactions or CSS combo classes to hide/show the appropriate one based on the background section.
• Use display: none and display: block/flex to switch visibility.

5. Use Blend Mode if Applicable

Alternatively, you can use CSS blend modes like difference or exclusion:

• Select your logo image and go to the Style panel.
• Set Blend Mode to difference or another mode to see how it interacts with the background dynamically.
• This works best when the logo and background have high contrast.

Summary

To dynamically invert your logo color in Webflow based on background:

• Use a transparent SVG and apply CSS filters like filter: invert(1) via custom CSS targeting dark background classes.
• Or, use two versions of your logo and toggle visibility based on the section context.
• Optionally, use blend modes for real-time color inversion based on the underlying background.