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Can Webflow be used to set up individual member URLs for redirection upon login instead of directing them to the site root?

TL;DR
  • Webflow redirects all users to a static URL after login, but dynamic redirects require custom JavaScript and user-specific data from CMS or hidden attributes.
  • For more flexibility, use third-party tools like Memberstack to set user-specific redirect URLs via login event handlers and custom metadata.

Webflow doesn't natively support dynamic redirect URLs per member upon login, but you can implement this using Webflow's Memberships feature in combination with custom code and potentially third-party tools like Memberstack or Firebase Auth.

1. Understand Webflow's Default Behavior

  • Webflow Memberships currently redirects users to the site root (/) after login by default.
  • You can change the global Post-login Redirect URL in Project Settings > Memberships to a static URL (same for all users).
  • There’s no built-in dynamic redirect per user.

2. Use Custom Code to Redirect After Login

To achieve user-specific redirects, you'd need to use JavaScript and user data stored in custom attributes, CMS, or session storage:

  • Add custom user attributes within Webflow Members Area (e.g., a CMS Collection or hidden fields in user profile pages).
  • On login success, use custom JavaScript to:
  • Identify the current user.
  • Retrieve a mapped redirect URL (from CMS or local storage).
  • Redirect the user using window.location.href.

3. Use a Third-Party Membership Tool (like Memberstack)

If Webflow’s native tools are too limited:

  • Tools like Memberstack or Outseta allow:
  • Custom attributes per user (e.g., a unique dashboard URL).
  • JavaScript event listeners for login (onLogin()).
  • Programmatic redirect based on user metadata.

This gives you more flexibility to configure user-based routing, such as sending /users/john-doe to one and /users/jane-smith to another.

4. Workaround: CMS + Query Strings

As a fallback approach, you could:

  • Store the redirect info in a CMS collection tied to each user (via a slug or unique ID).
  • After login, redirect to a generic page (e.g., /redirect), and use JavaScript to:
  • Read a query string like ?user_id=123.
  • Fetch the CMS data via Webflow's CMS API or front-end bindings.
  • Redirect accordingly.

This isn't secure for sensitive data but works for basic segmentation.

Summary

Webflow alone doesn't support dynamic per-user redirection on login, but you can implement it with custom code, CMS lookups, or third-party tools like Memberstack. These methods allow redirecting each member to a unique page after login.

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