Can WebP images be used in Webflow to improve loading time?
TL;DR
- Use WebP images in Webflow to improve load times and SEO through smaller file sizes and modern compression.
- Upload WebP files directly to the Asset Manager or CMS, use them in image or background elements, and rely on Webflow’s browser support without needing fallbacks.
Yes, WebP images can be used in Webflow to improve loading times due to their smaller file sizes and modern compression.
1. Benefits of Using WebP in Webflow
- Smaller File Size: WebP images are typically 25–35% smaller than JPEG or PNG equivalents, resulting in faster page loads.
- Modern Compression: WebP supports both lossless and lossy compression, as well as transparency (like PNG) and animation (like GIF).
- SEO and Performance: Faster image rendering positively affects Core Web Vitals, boosting LCP (Largest Contentful Paint) scores and SEO.
2. Uploading WebP Images in Webflow
- Direct Upload: Webflow supports .webp files natively. You can upload WebP images directly into the Asset Manager in the Designer or CMS using Image fields.
- Image Elements and Backgrounds: After upload, you can assign WebP files to image elements or use them as background images using the Style panel.
3. Browser Compatibility Consideration
- Wide Support: Modern browsers support WebP (Chrome, Edge, Firefox, Safari 14+). Webflow detects the browser and serves images accordingly.
- Fallback Not Required in Webflow: Because Webflow doesn't rely on
<picture>elements for fallback, you typically don't need to supply alternative formats (like JPG) unless you're targeting very old browsers.
4. Best Practices for WebP Usage
- Manual Conversion: Convert images using tools like Squoosh, TinyPNG, or Photoshop before uploading.
- Lazy Loading: Webflow automatically uses loading="lazy" on image elements to defer off-screen images.
- Opt for WebP in CMS: When uploading images through CMS Collections, use WebP format for better performance on dynamic pages.
Summary
Yes, Webflow fully supports WebP images, and using them can significantly improve loading times and performance. Upload your WebP files directly in the Designer or CMS, and rest assured that Webflow handles delivery across modern browsers.