How can I integrate Google Analytics into my Webflow website and track specific button clicks using the event tracking feature?
TL;DR
- Add your GA4 Measurement ID or GTM container in Webflow Project Settings and publish your site.
- Assign a unique ID to your button in Webflow Designer, then insert a custom JavaScript event listener in the Footer Custom Code to trigger gtag('event', ...) on click.
- Use GA4 Realtime or browser debugging tools to confirm event tracking is working.
To integrate Google Analytics in Webflow and track button clicks using event tracking, follow these steps to embed your GA code and set up event listeners correctly.
1. Add Google Analytics to Your Webflow Project
- Get your Google Analytics Measurement ID (begins with “G-”) from your GA4 property.
- In Webflow, go to Project Settings > Integrations.
- Scroll to the Google Analytics section and paste your Measurement ID in the provided field.
- Click Save Changes, then Publish your site.
This automatically injects the GA4 base code across your site.
2. Enable Google Tag Manager (Optional but Recommended)
- If you prefer added control for event tracking, set up Google Tag Manager (GTM) instead.
- Add your GTM container ID in Project Settings > Custom Code > Head Code as instructed by GTM.
- Publish your site again.
3. Add Custom Event Tracking for Button Clicks
To manually trigger events for Google Analytics (GA4), you can use a custom script inside Webflow:
- In Webflow Designer, select the button you want to track.
- Go to the Settings panel, give the button a unique ID or class (e.g.,
cta-button). - Then go to Page Settings > Footer Custom Code and insert this script:
<script>document.addEventListener("DOMContentLoaded", function() { var btn = document.getElementById("cta-button"); if(btn){ btn.addEventListener("click", function(){ gtag('event', 'click', { 'event_category': 'Button', 'event_label': 'CTA Button' }); }); }});</script>- Replace
'cta-button'and'CTA Button'with your actual button ID and label. - Publish your site again.
Make sure gtag() is loading via Webflow's built-in GA4 integration or your own script in the site header.
4. Verify with Google Analytics Debug Tools
- Use Google Tag Assistant or GA Debugger Chrome extensions to test events.
- Visit your site, click the tracked button, and check the Realtime section in GA4 > Events.
Summary
To track button clicks in Webflow using Google Analytics, add your GA4 Measurement ID or GTM container in Project Settings, then use JavaScript event listeners to send gtag('event', ...) when buttons are clicked. Always verify events in GA4 Realtime panel or with browser debugging tools.