Webflow’s default Rich Text Element (RTE) has layout limitations, especially compared to WordPress’s flexible content structures with tools like Gutenberg or custom fields via ACF. However, there are more powerful and flexible methods in Webflow for building varied layouts across CMS template pages.
1. Use Multiple CMS Fields Instead of Just Rich Text
- Break up content into multiple CMS fields like plain text, images, videos, embeds, and rich text blocks.
- Bind each field to different components on the page rather than relying on a single RTE for the whole layout.
- This gives you precise layout and style control for each section within your template.
2. Structure Content with Collection Lists
- Use Collection Lists to dynamically pull and display grouped CMS content, such as features, team members, or related projects.
- Each item can include its own layout setup (image, heading, description), which provides modular design flexibility per CMS item.
3. Use “Layout Builder” Style with Reference/Multireference Fields
- Create a modular content system by setting up a separate Collection (e.g., "Content Sections") with fields for layout type, text, media, etc.
- Link these via Multi-reference fields to your main Project collection.
- In your template page, use conditional visibility to display different component blocks based on section type or layout.
- Tools like Finsweet’s CMS Filters + Attributes can enhance filtering and dynamic layout options for RTEs and repeated content.
- Jetboost allows for dynamic filtering and visibility control, useful for showing varied sections conditionally.
5. Rely on Custom Code When Needed (Limited Option)
- For advanced logic or embedded components (like tabbed interfaces, accordions), you may need to use custom code inside Embed elements.
- Rich text fields can include some HTML via the CMS, but HTML-embedding in RTE has limits.
6. Use Component Libraries for Design Consistency
- Consider using libraries like Relume Library or Client-First Figma → Webflow workflows, where reusable sections can be easily duplicated and CMS-bound.
- Pair with layout logic mentioned above to streamline dynamic content assembly.
Summary
To achieve more flexible and functional RTE-style layouts in Webflow, split content into multiple CMS fields, use modular Collection Lists, and set up reference-based layout builders. While Webflow doesn’t match WordPress’s RTE/plugin ecosystem directly, combining CMS structures with conditional layouts and design libraries achieves similar results.