What are the third party tools or integrations available in Webflow?

Webflow supports many third-party tools and integrations that enhance functionality across marketing, analytics, SEO, performance, form handling, and eCommerce. Here's a breakdown of the most popular and commonly used integrations.

1. Analytics & Tracking

• Google Analytics – Add the tracking ID in Project Settings > Integrations to get site usage insights.
• Google Tag Manager – Embed GTM container code in the head and body sections via Custom Code settings.
• Facebook Pixel – Used for conversion tracking and retargeting; add via Custom Code or GTM.

2. Marketing & Automation

• Zapier – Automate workflows between Webflow and over 3,000 apps. Common use: send Webflow form submissions to Google Sheets, Mailchimp, or Slack.
• Make (formerly Integromat) – Similar to Zapier but offers more complex logic and filters.
• HubSpot – Integrate via embedded forms or connect via Zapier or custom APIs.
• Mailchimp – Add signup forms via embed or connect through Zapier.
• ActiveCampaign, Klaviyo, and ConvertKit – Email tools that can be integrated via embeds or third-party automation platforms.

3. Forms & CMS Extensions

• Formspree or Basin – Process form submissions if you're not using Webflow’s native forms.
• Jetboost.io – Add real-time search, CMS filtering, favoriting, and more without coding.
• Outseta – Offers user authentication, payments, subscriptions, and CRM, marketed specifically for Webflow compatibility.
• Memberstack, Memberspace, or Authflow – Add memberships, gated content, and user login without exporting code.

4. SEO & Performance

• Ahrefs or SEMrush – Use externally for SEO audits.
• Google Search Console – Verify property using meta tag or DNS records.
• TinyPNG or ImageOptim – Optimize images before uploading to Webflow to reduce page load times.

5. eCommerce & Payments

• Stripe – Built-in for Webflow eCommerce payment processing.
• PayPal – Can be integrated via custom button embeds.
• Shopify Buy Button – Embed Shopify products into Webflow pages using an iframe.

6. Design & Embeds

• Figma – While not an integration, workflows often begin in Figma. Use Figma to Webflow plugins for syncing designs.
• LottieFiles – Native support in Webflow for Lottie animations (.json format).
• Google Fonts and Adobe Fonts – Included in Webflow’s Font settings.
• Typeform, Calendly or Airtable – Embed using iframes or script snippets for interactive forms, bookings, or databases.

7. Search & Filtering

• Algolia – For advanced and fast text-based search. Often integrated via custom code or third parties like Jetboost.
• Finsweet Attributes – Custom add-ons for filtering, CMS logic, and form extensions using low-code attributes.

Summary

Webflow integrates with a wide variety of third-party tools including Zapier, Jetboost, Stripe, HubSpot, and Memberstack, enabling expanded functionality in automation, analytics, user management, and more. Most integrations are handled via embed code, API, or automation platforms like Zapier or Make.