Is it possible to change the theme on my paid Webflow plan for one site to a different theme?

Yes, you can change the theme (template) on your paid Webflow site, but it’s not a one-click swap—you'll need to manually implement the new design or start fresh with a new project.

1. Understand Webflow Template Behavior

• Templates are not switchable like themes in some CMS platforms (e.g., WordPress); applying a new Webflow template creates a new project, not overlays an existing one.
• If you originally purchased a paid template, it cannot be "applied" to an existing project—you must clone it into a new project.

2. Options to Change Your Site’s Design

• Create a new project using the desired template, then either:
• Rebuild any custom functionality/content from your old project, or
• Copy paste symbols, CMS settings, content collections, and assets manually or using the Webflow Copy/Paste feature.
• Recreate the new design manually in your existing project if restarting isn’t feasible, especially if you’re connected to a custom domain or have active CMS content.

3. Consider Hosting Implications

• Webflow hosting is tied to a specific project, so if you create a new project for the new template:
• You’ll need to transfer the hosting plan from the old project to the new one.
• Reconnect your custom domain in the new project’s Project Settings > Hosting tab.
• Cancel hosting on the old project to avoid double charges.

4. Backup Your Current Site

• Duplicate your current project before making major changes. This acts as a backup and preserves your existing site structure and settings.

Summary

You can’t directly change the theme of an existing Webflow project, but you can create a new project using the desired theme and either migrate content or rebuild manually. Hosting and domain settings will also need to be updated if switching projects.