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Is it possible to change the theme on my paid Webflow plan for one site to a different theme?

TL;DR
  • Webflow doesn't support direct theme switching; instead, create a new project using the desired template.
  • Manually transfer content (CMS, images, pages), update domain settings, and reassign hosting if needed.

You can change your Webflow site's design to a different theme, but Webflow does not support switching themes directly like traditional CMS platforms (e.g., WordPress). You’ll need to manually implement or import the new theme.

1. Understand What a Theme Means in Webflow

  • Webflow doesn't use "themes" in the conventional sense. Instead, each project is built from a template.
  • When you purchase and apply a template, it becomes part of the project and cannot be replaced directly.
  • You cannot overwrite or swap templates on an existing site.

2. Options to Use a Different Webflow Template

  • Start a New Project: Purchase or clone the new theme/template and apply it to a new Webflow project.
  • Manually Transfer Content: You’ll need to manually transfer content (CMS Collections, images, pages) from your original site to the new one.
  • If you’re on a paid plan linked to the original site, you can:
  • Cancel hosting on the old project.
  • Assign the paid hosting to the new project under Project Settings > Hosting.

3. Considerations When Switching Themes

  • Hosting plans are per project, so if you switch themes by creating a new project, ensure you're okay with unpublishing the old one.
  • You may need to reconfigure your domain settings to point to the new project.
  • CMS content can be exported (as CSV) and re-imported, but style and layout settings won’t transfer.
  • Third-party templates may come with their own class naming and structure, so you can’t copy/paste styles directly.

4. Steps to Apply a New Theme Effectively

  • Purchase or clone the new template you want.
  • Create a new project using that template.
  • Rebuild your content in the new layout manually or via import tools.
  • Update your domain settings if moving hosting to the new site.

Summary

You can't directly change a theme on an existing Webflow site project. Instead, you’ll need to create a new project with the desired template, move your content, and reassign hosting.

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