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How can I pass the salutation field from a Webflow newsletter form to Sendinblue via Make (Integromat) without encountering an error?

TL;DR
  • Ensure the Sendinblue SALUTATION attribute exists with correct type and matches values from Webflow.
  • In Webflow, name the salutation form field consistently with its mapping in Make.
  • In Make, watch Webflow form submissions and map the salutation to Sendinblue’s ATTRIBUTES > SALUTATION.
  • Use default values to handle empty inputs, and test with “Run once” to validate data format compatibility.

To pass the salutation field from a Webflow form to Sendinblue via Make (formerly Integromat) without encountering errors, you need to ensure your form field matches Sendinblue’s contact attributes and that Make is mapping the data correctly.

1. Confirm Salutation Field Exists in Sendinblue

  • Log in to Sendinblue and go to Contacts.
  • Click Settings > Contact attributes.
  • Ensure a custom attribute (e.g., SALUTATION) exists.
  • Set the type (e.g., Text or Category) depending on how you plan to use it (e.g., Mr., Ms., Dr.).

2. Configure the Webflow Form Correctly

  • In Webflow, add a form field for salutation (e.g., a dropdown or text input).
  • Set its name attribute (under Element Settings panel) to something like salutation — matching the label used in Make for easy mapping.

3. Set Up the Make Scenario

  • Create a scenario in Make with these modules:
  1. Webflow > Watch Form Submission
  2. Sendinblue > Create/Update Contact
  • In the Webflow module, select your form.
  • In the Sendinblue module:
  • Map the email field to the form’s email.
  • Map the salutation field from Webflow to ATTRIBUTES > SALUTATION in Sendinblue.

4. Match Data Format Correctly

  • If Sendinblue SALUTATION is a category, make sure your Webflow form returns one of the expected values (e.g., ‘Mr.’, ‘Ms.’).
  • Avoid sending null/undefined. If the user leaves the field empty, include a Set Variable module in Make with a default value (e.g., 'Not Specified') before passing it.

5. Test with Integromat Tools

  • Use Make’s “Run once” feature to send a test form submission.
  • Check the data coming from Webflow (particularly for the salutation field).
  • Watch for validation or type mismatch errors in Sendinblue’s response.

6. Fix Common Errors

  • “Unprocessable Entity” error? Check that the attribute name matches exactly (case-sensitive) in Sendinblue.
  • Missing attribute error? Confirm the attribute exists in Sendinblue and is spelled correctly in Make.
  • Data type mismatch? Ensure you're passing a string for a text field or valid values for a category field.

Summary

To pass the salutation field from Webflow to Sendinblue via Make: ensure the attribute exists in Sendinblue, match the field names and types properly, and use Make to map the form data cleanly to Sendinblue’s expected format. Always test with valid sample data to avoid transformation or type errors.

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